Introducing EXIT COFFEE: A Protein-Rich Coffee for Modern Health

Discover EXIT COFFEE

YOUR MEAL Co., Ltd., based in Minato, Tokyo, is excited to launch its latest product, EXIT COFFEE, which packs a punch with 7g of protein in every cup. Available in select Loft stores nationwide starting August 20, 2025, the newly packaged EXIT COFFEE has been designed to appeal to health-conscious consumers, especially women looking for beauty and wellness options.

Addressing Modern Dietary Challenges

In recent times, many Japanese individuals have struggled to meet their daily protein requirements. According to the Ministry of Health, Labor and Welfare, protein intake today is alarmingly similar to levels seen in the difficult post-war years of the 1950s and 60s. Changes in lifestyles, particularly the rise of single-person homes and dual-income families, have made it challenging for people to focus on nutritious meal planning—an issue exacerbated by ongoing diet trends.

Protein is crucial not only for muscle development but also for maintaining healthy skin, hair, and vital organs. As people age and start noticing bodily changes, the need for an easy way to incorporate this essential nutrient into daily routines has become paramount. EXIT COFFEE provides a delicious and hassle-free option: enjoy a cup of coffee while boosting your health.

New Packaging and Nutritional Information

Since its release in November 2023, EXIT COFFEE has been well-received across generations and has even clinched the top spot in Qoo10's health food and supplement category (as of July 2025). It serves as a supplement that combats nutritional deficiencies, contributing to healthier lifestyles. Notably, EXIT COFFEE was awarded the Gold Prize at the 10th Care Food and Smile Care Food Competition sponsored by the Ministry of Agriculture, Forestry and Fisheries in 2025.

The redesign of EXIT COFFEE’s packaging aims to make it more accessible and appealing to health-conscious individuals. “By simply replacing your usual coffee with EXIT COFFEE, you can easily incorporate a protein boost into your routine,” the company hopes to encourage widespread adoption of this beneficial habit.

Release Details:

- Launch Date: August 20, 2025, available gradually at selected locations
- Price: 2,778 JPY (incl. tax)
- Weight: 200g

Nutritional Information (per 10g serving):

- Energy: 33.0 kcal
- Protein: 7.0g
- Fat: 0.0g
- Carbohydrates: 2.1g (Sugars: 0.5g, Dietary Fiber: 1.6g)
- Salt Equivalent: 0.1g

Ingredients:
Hydrolyzed whey protein (contains milk), instant coffee, L-Citrulline, inulin powder, collagen peptide (contains gelatin), caffeine (extracted substance).

Availability:
Selected Loft stores including Ikebukuro, Shibuya, Ginza, Umeda, Yokohama, Chiba, Sendai, Kyoto, and Tenjin.

Health Benefits of EXIT COFFEE

EXIT COFFEE offers numerous benefits:
1. Increased Protein Intake: Each serving provides 7g of protein, essential for muscle maintenance and recovery—equivalent to the protein found in one egg.
2. Beauty and Wellness Ingredients: Contains collagen peptides for skin health and inulin for digestive support, promoting overall well-being. Additional compounds like L-Citrulline and chlorogenic acid may also help in energy metabolism and fat burning.
3. Convenient and Simple: This powdered drink easily dissolves in hot or cold water, making it a fast and easy protein source. It's ideal not only for busy professionals but also for seniors who wish to maintain their health.

How to Enjoy EXIT COFFEE:
For the best experience, mix 10g (about 4 heaping teaspoons) with approximately 150ml of hot water or cold water, stirring well. This soluble coffee powder can also be a delicious ingredient for lattes made with soy milk or even used in dessert recipes like coffee jellies.