SBI Life Insurance’s 10th Anniversary Premium Campaign
SBI Life Insurance Co., Ltd., headquartered in Minato, Tokyo, is excited to announce the launch of its "10th Anniversary Premium Campaign" starting April 1, 2026. This campaign has been designed to celebrate a decade of service and engagement with our customers.
Campaign Highlights
During the campaign period, participants who apply for information, register their basic information after receiving a quote, or apply for an insurance product online will have the chance to win luxurious prizes.
A total of 13 winners will be selected through a lottery to receive gifts, such as exquisite accommodation packages or domestic wagyu beef. Notably, applying for more than one insurance product increases the chances of winning – for example, applying for one product counts as one entry, while two counts as three entries, and three products as five entries. Additionally, existing policyholders will also benefit from increased entries based on their current policies, reflecting our gratitude for their loyalty.
Exclusive Offers
For new applicants who successfully take out a policy online, we have an exciting offer: a free coupon for one of seven selected Häagen-Dazs ice cream flavors (worth 373 yen) for each policy signed. This offer adds extra value to our customers, providing a delicious treat alongside their insurance coverage.
You can find detailed information and the full list of prizes on our campaign page:
SBI Life Campaign Details.
Market Trends and Customer Satisfaction
According to recent surveys, family and friends' recommendations drive about half of individuals in their 20s to seek life insurance, while major life events such as marriage and childbirth lead to an impressive 82% participation rate among those in their 30s and 40s. Among our offerings, the "Click Regular Neo" policy has garnered particularly favorable reviews due to its competitive pricing and the convenience of completing the application process online. Remarkably, a customer survey revealed that an outstanding 99% of respondents expressed satisfaction with their premiums.
The "Click Regular Neo" was recognized as the top choice in the "2026 Most Selected Insurance Rankings" by the leading insurance selection site "Hoken Ichiba". This is a tremendous achievement, marking three consecutive years in which our online term life insurance, alongside our unique lifelong medical insurance and disability coverage, has attained the number one spot in their respective categories.
Commitment to Customers
SBI Life Insurance is dedicated to ensuring that potential clients are well-informed about our products and pleased with their offerings. The campaign also covers products such as the "Lifelong Medical Insurance Neo" and the "Working People’s Support" insurance. We continue to develop products that meet our customers' needs, and we encourage everyone to take advantage of this exciting promotion.
If you’d like to experience our affordable premiums, try our quick assessment tool that offers back estimates in just ten seconds:
Quick Quote.
Overview of Campaign Products
- - Click Regular Neo: This internet-exclusive term life insurance offers some of the lowest premiums in the industry and allows applicants to complete the process in as little as five minutes. It comes in 11 different policy duration options.
- - Lifelong Medical Insurance Neo: This insurance boasts affordable premiums and provides necessary coverage in a simplified manner, winning top placements in the "Most Selected Insurance Rankings" in various insurance categories.
- - Working People’s Support Insurance: With ultra-low premiums, this revolutionary coverage option includes unique provisions that cover all illnesses, including mental health, alongside versatile benefits claimed at varied levels.
Important Notice
Please visit the SBI Life website for full details of the campaign throughout its duration at
SBI Life Campaign Page. Note that the campaign may alter or cease without prior notice. Exchange or return of prizes is not permitted. The campaign is effective only for residents within Japan. For further inquiries, please reach out to the SBI Life Marketing Department at 03-6229-0917.