Experience and Smartly Purchase Korean Cosmetics at Reverb x Amazon K-Cosme Black Friday Festival

Experience the Excitement of K-Cosmetics

Mark your calendars for November 22nd and 23rd, 2025, as the highly-anticipated, experiential pop-up event, Reverb x Amazon: K-Cosme Black Friday Festival, takes center stage in Shibuya, Tokyo.

With a mission to curate the latest trends in Korean cosmetics for the Japanese market, JFUN, based in Seoul, is spearheading this unique festival that brings together renowned Korean brands and the latest market entrants. Attendees of this two-day event will have the opportunity to not only explore new products but also engage in a variety of fun experiences, including testing products and taking pictures at specially themed photo booths.

What to Expect at the Event

The third annual festival will feature exciting collaborations and exclusive opportunities:

1. Seamless Transition from Trials to Purchases
Participants can test out products they’re interested in and, using QR codes, link directly to Amazon’s product pages. This enables savvy shoppers to purchase their favorites at discounted Black Friday prices, merging the physical and digital shopping landscapes.

2. Exclusive Discount Coupons
The festival will also distribute a special coupon book aimed at maximizing savings. This means you can stack discounts on top of already reduced Black Friday prices – a perfect chance to snag your desired items for less!

3. Fun Giveaways and Games
Attendees can enjoy unique opportunities to win cosmetics, apparel, and health products through engaging games like gacha and roulette. It's a grab-bag of fun for everyone!

4. Interactive Photo Booths
A popular feature from previous events, the Korean-themed photo booth will return, allowing friends to commemorate their outing. Make sure to share your snapshots with style online using the hashtag #KCosmeBlackFridayFestival.

5. Stamp Tour Experience
A special stamp tour will challenge attendees to explore various brand booths. By collecting stamps from different stations, participants are eligible for exclusive gifts upon exiting, making the exploration both fun and rewarding.

This event promises an opportunity to engage deeply with the world of K-beauty, featuring everything from leading brands like medicube and Anua to exciting niche entrants in the cosmetics space. Stay tuned for the announcement of participating brands!

Getting Tickets

Entry is free, but attendees must secure their time slots through the official ticketing site, where they can select from multiple entry timeframes throughout the two days. Detailed information about admission times can be found on the event's websites, where updates and specifics will continuously be made available.

Join with your friends to experience the latest in Korean cosmetics, and master the art of savvy spending this Black Friday season with Reverb and Amazon. It’s an experience not to be missed!