Boosting Kitchen Operations: ChefMarche Launches Special Starter Set for Food Service Industry

ChefMarche's New Initiative for the Food Service Sector

In a bid to support food service businesses during the busy summer season, ChefMarche, operated by Unico Japan International, is launching a special campaign starting June 2, 2025. This initiative is particularly designed for restaurants, hotels, and catering services to help ease the strain of staff shortages and preparation workload.

What the Campaign Offers

The campaign provides a unique opportunity for new businesses joining through a dedicated website to purchase a specially priced "Starter Set". This set includes four popular professional-grade ingredients at a reduced cost, making it an ideal choice for those revising their supply chain or considering new options. Here are the details:

- Campaign Duration: June 2, 2025 - August 31, 2025
- Eligibility: Businesses registered via the promotional site (like restaurants, hotels, catering services)
- Product Offering: A starter set (4 items) at a special price of 5,000 yen (exclusive of tax, normally valued at 6,250 yen).
- Application Process: Businesses can order through the application form on the promotional site, and a follow-up on their membership registration will be sent later.

What's Included in the Starter Set

The starter set features four carefully selected items that are not only easy to prepare but also allow restaurants to maintain their unique flavors:
1. Confit Duck Leg: A pack of five bags (140g meat + 20g oil/bag), priced at 1,890 yen. Soft and moist, requiring only heating for serving, making it versatile between appetizers and main courses.
2. Shrimp Genovese: One bag (300g), priced at 1,250 yen, featuring plump shrimp with basil aroma suitable for cold pasta dishes and easy adaptations.
3. Genova Pesto: Pack of ten bags (40g each), priced at 1,730 yen. A rich flavor that enhances various dishes, from baguettes to meats.
4. Durum 100% Fettuccine: A pack of ten bags (100g each) for 1,380 yen. Authentic pasta with excellent sauce adherence and optimized boiling time.

The total standard price is 6,250 yen, but the initial special price for first-time orders is just 5,000 yen (including shipping).

Target Industries and Use Cases

This initiative is tailored for:

- Restaurants (fine dining, bistros, cafes)
- Hotels/inns (for breakfast and light meal offerings)
- Catering and delivery services (for menu development and temporary responses)
- Testing in senior facilities and central kitchens
- Companies considering entry into the food industry (for trial and product evaluation purposes)

Rationale Behind the Campaign

Summer is peak season for most restaurants, hotels, and catering providers, coinciding with challenges such as labor shortages, tightened preparation schedules, and fluctuating raw material prices. ChefMarche's campaign addresses these market demands by offering a risk-free trial of necessary frozen starter products at a special opening price. This initiative is designed to bolster procurement efforts and enhance operational efficiency during a critical period.

A Message from ChefMarche Division

"Amid the labor shortages and the difficulty in keeping up with preparation, we wanted to respond to the demands of our clients by providing this campaign where they can try our offerings at a special price for first-time customers. Even if clients just want to register, they will receive exclusive information and valuable guidance in the future," said the ChefMarche team. Their notion is that even the mere act of engaging with the program presents value.

Important Notes

This promotion is limited to new registrants only; existing members or those with previous purchase history are ineligible. Also, it cannot be combined with other discount coupons, and stock is limited. The campaign may end when a set number is reached, and any detected fraudulent or duplicate applications will be disqualified.

About ChefMarche

ChefMarche is an EC site specializing in professional-grade food sourcing, operated by Unico Japan International. They provide a range of frozen and chilled ingredients, designed for convenience and quality that caters to the specific needs of businesses in the food service sector. With an emphasis on practicality, their products are refined with the idea of serving culinary professionals efficiently.