#Japan #Tachikawa #Isetan #Halmeq #Women Over 50

HalmeQ’s New Store Opening in Tachikawa

On August 20, HalmeQ, Japan's leading magazine for women over 50, inaugurated its newest retail location, HalmeQ Omise Isetan Tachikawa, on the third floor of Isetan Tachikawa. Operating under HalmeQ Co., Ltd., a wholly-owned subsidiary of HalmeQ Holdings, this marks the sixth store in the Tokyo area, expanding HalmeQ's reach further into the Kanto region.

The store aims to cater specifically to women aged 50 and older, providing a curated selection of original fashion items, cosmetics, and innerwear designed with their unique needs in mind. With an increasing demand for tailored products in the health and lifestyle sectors, HalmeQ is excited to connect with its customer base in the Tachikawa area, a vibrant commercial hub.

A Focus on the Customer

HalmeQ has garnered significant attention as it continues to refine its offerings according to customer feedback. Through its flagship magazine and complementary catalogs such as HalmeQ Oshare and HalmeQ Kenko to Kurashi, the brand has developed a strong understanding of its audience's desires, resulting in products that allow older women to shop with confidence.

Collaboration with Experts

The development of HalmeQ's product line is heavily influenced by consultations with experts like clinicians and designers. The aim is to provide quality items that not only meet aesthetic expectations but also promote comfort and well-being.

Fashion

Many women in this demographic express concerns that conventional clothing options no longer fit properly due to changing body shapes. HalmeQ addresses this by offering sizes tailored specifically for older women, featuring styles that flatter the body and enhance confidence. The collection includes versatile bags and accessories suitable for various occasions.

Innerwear

HalmeQ's line of innerwear is engineered to accommodate the physical changes that come with age. Recognizing issues such as skin sensitivity and decreased muscle mass, the brand offers comfortable innerwear solutions that prioritize well-being.

Cosmetics

The store features a unique selection of cosmetics designed to hydrate aging skin, using gentle and effective ingredients. This line addresses common concerns for women in their later years and aligns with HalmeQ's mission to enhance beauty at any age.

Footwear

In a bid to promote longevity and mobility, HalmeQ has partnered with physiotherapists to create a range of shoes designed for ultimate comfort. Their concept prioritizes proper walking posture and ease, ensuring every customer can maintain an active lifestyle. The store also provides foot measurement services to assist in selecting the correct fit.

Grand Opening Promotion

To celebrate the opening, the first 100 visitors to the HalmeQ Omise Isetan Tachikawa store will receive a complimentary pack of Hōju Tea (60g), a nourishing herbal tea crafted from a blend of 18 traditional ingredients. Caffeine-free and easy to drink, it's a perfect way to promote health and wellness for customers of all ages.

Featured Products

• - Liberty Print Panel Cut T-Shirt – Priced at ¥5,990, this top combines sophisticated design with practicality, featuring delicate patterns and a flattering fit for daily wear.
• - HalmeQ Health Support Pelvic Floor Muscle Shorts – Available for ¥2,981, these supportive shorts have sold over 720,000 units and are designed in collaboration with urologists to provide support without discomfort.
• - HalmeQ Medicinal Whitening Pack – A highly functional pack priced at ¥4,950, designed to remove dead skin and enhance skin brightness with regular use.
• - HalmeQ Shoes – Sold over 91,000 pairs since launch, these shoes blend functional design with aesthetic appeal, made to support lifelong walking.

The Vision Ahead

Leader Kazutaka Katsutani emphasizes that HalmeQ Omise is about more than just retail; it aims to flourish as a community hub where women over 50 can discover products that enrich their lifestyles. With a history of successful locations and an enduring commitment to customer satisfaction, HalmeQ is eager to create a welcoming environment in Tachikawa that resonates with local customers.

Store Information

• - Store Name: HalmeQ Omise Isetan Tachikawa
• - Address: 2-5-1 Akebono-cho, Tachikawa, 190-0012, Tokyo, Japan, 3rd Floor of Isetan Tachikawa
• - Phone: 0120-15-8220 (for inquiries)
• - Website: HalmeQ Official Store

HalmeQ Group continues to offer valuable information, empowering women to live joyfully in their later years, through a variety of mediums such as health advice, cooking, and fashion tips.