#Japan #Kyoto #Collaboration #AMPHI #HOUGA

The First Collaboration Between AMPHI and HOUGA

A significant partnership has blossomed between AMPHI, an innerwear brand under Wacoal, and HOUGA, a contemporary fashion label. This collaboration marks a unique moment in the fashion industry as both brands unveil their first collection that seamlessly merges AMPHI's cutting-edge innerwear design with HOUGA's vibrant aesthetic.

A Celebration of HOUGA's Aesthetic

The collection features a striking aesthetic that draws heavily from HOUGA’s signature design elements, particularly its iconic ruffle motifs. Scheduled for release on May 16, 2025, this collection promises to be a game-changer in the world of lingerie. It will be available through various retail outlets and online platforms, including the Wacoal web store.

The collection includes classic pieces such as bras and panties, along with standout items like a ruffled top and bottoms—ideal for those who love to infuse fashion into their intimate wear. By bringing HOUGA's philosophy, which emphasizes the liberation of individual emotions and sensations through fashion, this collaboration encourages wearers to embrace their inner strength and style.

Innovative Designs with a Purpose

AMPHI is known for its stylish and trendy approach to undergarments, while HOUGA advocates dressing up to express oneself freely. This collaboration beautifully combines these philosophies, creating pieces that empower and inspire confidence from within. Each item is crafted not just as lingerie, but as fashion statements that can be celebrated in daily life.

The use of ruffles throughout the collection enhances its fashionable appeal while also capturing the playful spirit of both brands. The ruffled top and bottom are designed to be versatile; they can be worn together or layered with other fashion staples, allowing for various styling options.

The color palette features sophisticated black, reminiscent of tailored menswear, alongside striking red shades that correspond with HOUGA's Spring/Summer 2025 collection. This dynamic use of color and texture elevates the collection to a fashion-forward perspective.

Collection Highlights:

• - Bra (Model Number: BHG352)

- Price: 4,990 JPY (tax included)
- Available Sizes: B, C, D, E cup (65, 70, 75)
- Features a unique flat design that prevents lateral spread of the bust, maintaining a streamlined look.

• - Panties (Model Number: PHG152)

- Price: 2,990 JPY (tax included)
- Available Sizes: M, L
- Designed with HOUGA’s logo on the waistband, adding a special touch that reflects the collaboration.

• - Ruffled Top (Model Number: NHG352)

- Price: 14,300 JPY (tax included)
- Available Size: M
- Snap-button ruffle allows for customizable styling, enhancing flexibility in fashion choices.

• - Bottoms (Model Number: NHG652)

- Price: 9,900 JPY (tax included)
- Available Size: M
- Features a unique design inspired by undergarments like corsets and tailored jackets, adorned with signature ruffles for added flair.

The entire collection is a tribute to creativity and self-expression, allowing individuals to explore their unique styles in an understated yet fashionable manner. It serves as a reminder that innerwear can be an integral part of fashion, encouraging wearers to embrace both their external and internal beauty.

About HOUGA

Founded by designer Moe Ishida in Spring/Summer 2019, HOUGA embodies the spirit of growth with its deeper meaning of “budding possibilities”. The brand promotes freedom of expression through its innovative silhouettes featuring ruffles and drapes, encouraging wearers to rediscover their authentic selves.

About AMPHI

As a brand under Wacoal, AMPHI is committed to redefining innerwear as a space for fashion exploration that resonates with contemporary trends. This season's muse is Hiroe Igata, a rising star in the fashion industry, illustrating AMPHI's dedication to staying ahead of the style curve.

A collaboration that combines elegance with the spirit of modernity, the AMPHI x HOUGA collection is set to make waves in the lingerie fashion landscape, empowering women to express their inner beauty creatively and boldly.