#USA #Fort Worth #Teton Ridge #Cowboy Channel #Western Sports

Teton Ridge and Cowboy Channel's Groundbreaking Journey

In a monumental announcement that is set to reshape the landscape of Western entertainment, Teton Ridge, a leader in the realm of Western sports, has recently unveiled its most ambitious collection of original programming to date. This rollout not only redefines the Cowboy Channel's role in broadcasting but also deepens its narrative focus on Western culture beyond mere rodeo events.

The strategic launch comes perfectly timed with the upcoming broadcast of the 66th Wrangler National Finals Rodeo (NFR). It signals a significant shift from the Cowboy Channel's previous focus as a live-event broadcaster to its evolution into a comprehensive content studio. This means that audiences can look forward to more than just riveting live rodeos; they will soon be treated to a spectrum of documentary-style series and cinematic storytelling that dives into the essence of modern Western life and the legacy of ranching families.

A New Era of Content

Since purchasing the Cowboy Channel in November 2024, Teton Ridge has invigorated this platform’s digital growth. Notably, it has expanded the social media footprint by an impressive 38% and seen its YouTube channel subscribers double. This acceleration is further illustrated by the success of the docuseries Hell on Wheels, which follows renowned bareback rider Rocker Steiner and has amassed over 6 million views since its premiere.

As Deirdre Lester, the CEO of Teton Ridge, states, “In just under a year, we've transformed Cowboy Channel from a traditional linear broadcaster into a modern omnichannel Western media platform.” This revitalized approach aims to engage today’s audiences, who are increasingly consuming content through social media and on-demand platforms, with emotionally captivating stories that resonate with their lives.

Highlights of the New Programming Slate

The fresh slate of offerings is designed to captivate a variety of viewers:

• - Hell on Wheels – Viewers can follow Rocker Steiner, the global #1 bareback rider, as he navigates the rigorous paths of rodeo life and family legacy. Streamed on both Cowboy Channel YouTube and Cowboy Channel+, new episodes air every Wednesday at 7:30 PM ET.
• - Chasing Greatness – Featuring the remarkable Hailey Kinsel, a four-time world champion in barrel racing, this film chronicles her pursuit of a legendary fifth title amidst personal and professional challenges. This premiere is set for November 29, 2025.
• - FINAL 15 – Highlighting the top 15 competitors of the Wrangler NFR across various disciplines, this show offers insights including AI-powered video analysis and personal interviews with the athletes. It is available now on YouTube and Cowboy Channel+.
• - Buckle Down – An unfiltered look at the dangers of bareback riding, revealing the mental and physical toll on competitors. This series dives deep into the lives of these athletes as they risk everything for glory. The premiere date is October 29, 2025.
• - BreakaWave 2025 Rising Tides – This innovative event challenges emerging rodeo talent in a unique blend of rodeo and coastal culture, set to premiere November 26, 2025, while promoting collegiate opportunities.
• - Diamond Cross Ranch – This cinematic series dives into a legendary ranch’s multigenerational story, grappling with heritage and modern challenges, premiering December 14, 2025.
• - Get Rodeo with Me – A lighthearted social-first series aimed at Western women, offering fashion tips and insights into rodeo-ready aesthetics which is primed for release in 2025.

Cowboy Channel’s Legacy

Cowboy Channel, under Teton Ridge’s stewardship, has become a cornerstone for Western sports programming, airing more than 600 live events annually and featuring a variety of original documentaries. Teton Ridge's initiative aims not only to entertain but also to celebrate and preserve the culture and traditions that define Western sports.

This new era for Teton Ridge and Cowboy Channel promises a dynamic and enriched viewing experience that is certain to resonate with fans and newcomers alike. As American values and traditional roots take center stage, the Cowboy Channel not only embraces its past but also boldly steps into the future of entertainment.