#Paris #France #Haier #Roland-Garros #Clay Court

Haier's Exciting Involvement in Youth Tennis during Roland-Garros 2026

In a vibrant display of community engagement and sportsmanship, Haier, the world's leading home appliance brand for 17 consecutive years, made waves at Roland-Garros 2026. On June 2, the company hosted a thrilling event at La Faisanderie, Stade Français, Paris. This event was part of their ongoing partnership with the iconic Grand Slam tournament, marking their fourth year as an official sponsor.

The Haier Clay Court Open

One of the highlights of the event was the Haier Clay Court Open, a youth tennis tournament designed for aspiring players aged 12 to 15 from the Paris metropolitan area. The young competitors showcased their skills on clay courts, mimicking the professional tennis format, which added an exhilarating layer to the competition. After a series of intense matches, Victor de Bure and Victoria Andrieu emerged as champions, highlighting the immense talent nurtured in the local community.

Wang Meiyan, Vice President and Brand Director of the Haier Group, remarked, "The Haier Clay Court Open provides outstanding young tennis players with an opportunity to compete on clay and potentially earn a place in the Roland-Garros finals. This reflects our commitment to enriching sports culture through meaningful collaborations. Our Fan Club serves as a bridge that connects us with tennis enthusiasts throughout the city."

Engaging the Community

Haier’s initiatives go beyond mere branding; they aim to create lasting value for local communities. The Haier Clay Court Open is part of a broader Fan Club program that encapsulates Haier's dedication to providing unique experiences that resonate deeply with fans. During the 2026 tournament, Haier showcased an impressive lineup of smart home appliances, including refrigerators, wine coolers, dishwashers, and cooking devices at the tournament venue. The display offers attendees an exclusive chance to explore Haier's latest premium products up close.

Additionally, starting June 3, a temporary exhibit in Place de la Concorde will feature a global photographic display that captures the vibrant communities of Haier fans worldwide. As an official partner of prestigious football clubs like Paris Saint-Germain and Liverpool FC, Haier also organized interactive football-themed fan experiences at the venue, merging the spirit of tennis and football within Paris.

Sports as a Marketing Platform

Sport has increasingly become a powerful vehicle for brands to cultivate authentic connections with consumers, and Haier is leveraging this opportunity masterfully. By aligning its brand with the universally valued traits of excellence, perseverance, and human potential, Haier aims to forge emotional connections through impactful sports experiences. This strategy elevates the brand's presence beyond traditional marketing frameworks.

For over two decades, Haier has consistently constructed a diverse ecosystem of engagement across various sports, including basketball, tennis, football, badminton, cricket, motorsport, hockey, and volleyball. Through strategic partnerships, impactful brand activations, and sustained community initiatives, Haier has nurtured authentic relationships with consumers in both local and global markets.

By channeling its brand's essence into the competitive spirit and achievement, Haier enhances its positioning as an innovative lifestyle brand focused on performance. This approach resonates with consumers aspiring for excellence across all life facets.

For more information regarding exciting upcoming sports events organized by Haier, visit Haier's official site.

About Haier Group

Established in 1984, Haier Group has emerged as a global leader in life-enhancing solutions and digital transformation, driven by its mission of "More creativity, more possibilities." The company operates 10 R&D centers, 35 industrial parks, and 173 manufacturing sites, achieving a remarkable global revenue of $59.8 billion in 2025. For eight consecutive years, Haier has been featured in the Kantar BrandZ Top 100 most valuable global brands ranking and has held the top position in Euromonitor's Global Major Appliances Brand ranking for 17 years. With eight publicly traded companies, its subsidiary, Haier Smart Home, is listed among the Fortune Global 500 and Fortune's Most Admired Companies.