Introducing 'EXPERIMENTAL #24' by Minimal
A new chapter in the world of chocolate is being written by Minimal, the celebrated specialty chocolate brand from Shibuya, Tokyo. From June 1, 2026, in their Tomigaya flagship store, and June 2 in their online store, Minimal will unveil the limited-edition chocolate titled
'EXPERIMENTAL #24 - An Experiment on Ideal Acidity in Dark Chocolate'. This unique creation is targeted towards chocolate aficionados seeking an adventure in flavor.
A Unique Flavor Profile
Unlike traditional chocolates that prominently showcase strong fruit flavors, 'EXPERIMENTAL #24' was developed through meticulous experimentation to create a balance known as "harmony of acidity". This innovative chocolate utilizes three distinct cacao varieties sourced from Peru, India, and Thailand, each roasted and ground to specific coarseness levels to bring out their unique characteristics.
The base of the chocolate is crafted from Peruvian cacao, known for its robust chocolate profile and gentle fruitiness. This cacao is medium roasted and finely ground to highlight its depth. Layered atop this foundation, the Indian cacao, processed to a fine grind, offers bright acidity, harmoniously blended with the tropical sweet-sour notes presented by the Thai cacao, which is coarsely ground to add a delightful textural variance.
As you bite into the chocolate, the contrasting sweet, bitter, and fruity notes unfold, providing a lush sensory experience that evokes the essence of a Sachertorte while maintaining a lively character. The flavor journey transitions gracefully from rich depth to a refreshing finish.
Ideal Acidity in Dark Chocolate
The focus of this experiment was to explore how acidity can enhance the overall chocolate experience without being overpowering. By carefully layering mellow acidity over the rich sweetness and bitterness inherent in dark chocolate, Minimal has created a product that offers both depth and a vibrant finish. Instead of allowing acidity to dominate, it serves as a subtle component that beautifully accentuates the chocolate’s profile, resulting in a well-rounded treat that delights the palate.
This chocolate represents a new way to savor dark chocolate—a blend that remains satisfying without feeling overly indulgent. Its light aftertaste and refreshing finish elevate the experience, inviting you to return for another bite.
Product Release Information
- - Price: ¥2,160 (including tax)
- - Launch date:
- Tomigaya Flagship Store: June 1, 2026
- Online Store: June 2, 2026
-
Available until sold out
- - Where to Purchase: Tomigaya Flagship Store and Online Store
Minimal's Mission and Craftsmanship
The brand name Minimal is synonymous with dedication to chocolate craftsmanship. The team comprises skilled chocolatiers and patissiers who travel to cacao regions to handcraft their chocolates from high-quality beans, emphasizing simplicity and top-notch materials. Their philosophy centers around enhancing flavors through thoughtful process and technique, allowing the natural qualities of each cacao bean to shine.
Their commitment to sustainability and ethical practices ensures the long-term viability of cacao farmers, providing technical support and fair trade initiatives. Having won numerous awards over the years, Minimal's chocolates reflect a blend of tradition and innovation, creating memorable chocolate experiences that leave an impression.
Visit Minimal
Experience chocolate like never before at Minimal. The Tomigaya flagship store features a cozy café where you can enjoy chocolate, coffee, and an array of delicious parfaits. Here are some locations you can visit:
- - Minimal Tomigaya: 1F, 2-1-9 Tomigaya, Shibuya, Tokyo, 6-minute walk from Yoyogi Hachiman Station.
- - Minimal The Baking, Yoyogi Uehara: 1-34-5 Uehara, Shibuya, Tokyo, 2-minute walk from Yoyogi Uehara Station.
- - Patisserie Minimal, Soshigaya Okura: 8-8-24 Kinuta, Setagaya, Tokyo, 3-minute walk from the south exit of Soshigaya Okura Station.
- - Minimal The Specialty, Azabu-Dai Hills: 5-8-1, Azabu-Dai Hills Garden Plaza A 2F, Minato, Tokyo, directly connected to Kamiyacho Station.
- - Minimal The Edition, Sengawa: 3-1-17 Sengawa, Chofu, Tokyo, 2-minute walk from Sengawa Station.
For more information and updates, visit
Minimal's website.