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Kylie Jenner's New k2o by Sprinter: Beauty in Hydration

Kylie Jenner's venture into the beverage industry takes a new leap with the launch of k2o by Sprinter, emphasizing hydration that aligns with beauty needs. Released on April 8, 2026, k2o represents an innovative blend of functional hydration and beauty-enhancing ingredients, catering to consumers who desire both wellness and a radiant appearance.

At its core, k2o introduces the Advanced Skin Hydration Mix, which consists of easy-to-use drink sticks designed with targeted ingredients such as electrolytes, hyaluronic acid, and Verisol® Bioactive Collagen peptides. This formulation aims not just to hydrate but to promote healthier-looking skin from within. Research indicates that the collagen peptides can improve skin elasticity, reduce fine lines, and enhance overall hydration levels after continuous use.

Kylie herself shared insights into her inspiration for k2o, stating, "Beauty has always been at the center of everything I do, and creating k2o by Sprinter feels like the natural next step. It’s all about that glow that starts from within, which fits seamlessly within any lifestyle, whether getting ready for a night out or refreshing oneself after a long day."

To steer this new product category, Jay Hunter has stepped in as the Chief Executive Officer of Sprinter. Hunter brings a wealth of experience in consumer insights and marketing, emphasizing the shift in consumer expectations towards products that blend functionality and emotional appeal. He remarked, "This marks the beginning of a new era of beauty-led hydration. Today’s consumers are looking for solutions that resonate with their lifestyle, and k2o aims to turn an everyday drink into a self-care ritual."

The launch of k2o was made possible by Night, the management company and venture studio also known for their successful collaborations, including projects with MrBeast and Tone. Night’s contribution reflects an understanding of today’s market trends and the broader wellness narrative, which integrates beauty within daily routines. Michael Kives, co-founder of K5 Global, expressed enthusiasm for Jenner’s continuous innovation, asserting, “Kylie sets the pace as a modern entrepreneur, and k2o exemplifies a perfect fusion of hydration, function, and beauty.”

Originally available in flavors like Strawberry Lychee, Peach, Watermelon Lime, and a Variety Pack, k2o targets consumers with rigorous schedules who still prioritize their beauty regimes. Each pouch, containing 20 sticks, retails at $39.99 and is available through various online platforms, including drinksprinter.com and TikTok Shop, with international availability extending to 180 countries via iHerb starting April 16, 2026. Amazon will feature the product this summer as well.

For those unfamiliar with Sprinter, it’s a ready-to-drink vodka soda crafted from real fruit juice, premium vodka, and sparkling water. Each drink is artistically flavored and low-calorie, aligning with modern consumer preferences while delivering a fun party experience. It epitomizes partying sophistication, perfect for any gathering.

Kylie intends for k2o to be an effortless addition to women’s lifestyle, blending hydration and beauty in a stylish manner. By continuing to innovate and expand her brand, she is not just creating products but setting trends in the wellness and beverage industries. With k2o, hydration is no longer merely functional — it’s also an act of self-care and a step toward achieving that enviable glow.

For further details on k2o by Sprinter and its range of hydrating beauty products, visit drinksprinter.com or follow them on social media through @drinksprinter.