#Japan #Osaki #Snow Brand #Milk Festival #Beanstalk

Snow Brand's 100th Anniversary Celebration: The Milk Festival in Michinoku

On September 27, 2025, Snow Brand Milk's group company, Beanstalk Co., Ltd., hosted a special event titled "Milk Festival in Michinoku" to commemorate its 100th anniversary. The festival took place at the Michinoku Milk headquarters factory located in Osaki City, Miyagi Prefecture. This exciting event featured a workshop called "Let's Make a Milk Can Drum", where children had the chance to create fun drums using old milk cans.

Featuring pleasant weather, the festival welcomed 14 families, who had made prior reservations for the workshop. Alongside this hands-on activity, the outdoor area showcased a variety of attractions, including the engaging Hakira Ring Toss game that attracted numerous families.

The Milk Festival provided not only workshops but also reflected the essence of Snow Brand Milk with product sales, tastings, and various activities. Attendees could participate in exciting games like tasting different types of milk, the Calcium Game, and a lively Rock-Paper-Scissors Contest, making the event a vibrant gathering for families.

This year, in an effort to express gratitude to customers, Snow Brand Milk Group intends to organize similar events in various locations, celebrating 100 years of providing quality dairy products. The Milk Festival is aimed at engaging even more customers, highlighting the brand’s commitment to community and family.

Upcoming Schedule for the Milk Festival

Following the successful launch in Michinoku, the Milk Festival will continue as a relay-type event at various Snow Brand Milk factories across the country.

Overview of the Milk Festival in Michinoku

• - Date: September 27, 2025
• - Location: 60-1 Yawata-mae, Shimonome, Iwadeyama, Osaki City, Miyagi Prefecture, 989-6412

About Beanstalk’s Tsuyokko Product

In an effort to monitor the nutritional intake of infants, Beanstalk conducted a nationwide survey involving about 2,400 babies to gather data on their eating habits and growth status. Various questionnaires on meals and photographs taken before and after feeding were collected and analyzed to comprehend the nutritional needs of young children. Utilizing these findings, Beanstalk developed Tsuyokko, a follow-up milk that provides well-balanced supplementation of crucial nutrients often lacking in toddlers’ diets.

Features of Tsuyokko include:
1. Carefully balanced essential nutrients for children aged 9 months to 3 years.
2. Enhanced with important minerals like iron and calcium.
3. Includes key components found in breast milk, vital for baby development, such as osteopontin, sialic acid, oligosaccharides (galactosyl-lactose), DHA, and phosphatidylserine.

For more information, visit: Beanstalk Tsuyokko Product

About Snow Brand Beanstalk Co., Ltd.

Rooted in the philosophy of supporting the health and vibrant lives of families, Snow Brand Beanstalk Co., Ltd. has dedicated over 70 years to researching and developing high-quality infant formulas and functional foods. Leveraging insights from extensive breast milk studies, they strive to deliver products that closely resemble natural breast milk, ensuring families receive excellent care for their loved ones. Additionally, they offer adult-friendly milk and oral care products aimed at improving life quality and well-being for the entire family.

Explore more at: Snow Brand Beanstalk Website

Stay Connected through Social Media

• - Member's Site "Mamecomi": Provides delightful parenting support and offers expert nutrition consultations to enhance relationships with infants. Subscribe for regular newsletters filled with valuable parenting tips: Mamecomi
• - Official Instagram: Follow us for adorable baby posts and the latest campaign updates: Beanstalk Official Instagram

For inquiries regarding this event, please contact:
Snow Brand Beanstalk Co. Ltd. Wellness Division Public Relations
Phone: 03-3226-2335
Hours: 9:00 AM to 5:00 PM (excluding weekends, public holidays, and year-end/New Year holidays)