#Japan #New Year Sale #Shibuya #SHIBUYA SCRAMBLE #Passion Capsule

New Year Scramble Party 2026

As 2026 approaches, Shibuya Scramble Square is set to launch the "NEW YEAR SCRAMBLE PARTY 2026" from January 2nd to January 12th. This year’s theme, "HEAT! HEART! BEAT! Let Passion Lead the Way," aims to inspire individuals to embrace new challenges and aspirations during the new year. The events planned are designed to boost visitors' enthusiasm and motivation as they step into their resolutions for the year ahead.

Exciting Events and Offerings

From January 2 to 4, a towering 3-meter high "Passion Capsule" machine will welcome visitors at the 12th-floor event space, Scene12. This interactive experience allows the first 1,000 daily attendees who present receipts totaling over 5,000 yen (tax included) to participate and receive exciting rewards.

In addition to the Passion Capsule, a special "Passion Bar presented by Le Cafe RETRO" will be open throughout the event, serving unique drinks that embody the spirit of the new year.

Key Event Details:

• - Event Duration: January 2 (Friday) - January 12 (Monday, Holiday)
• - Theme: HEAT! HEART! BEAT! Let Passion Lead the Way.
• - Special Page: Visit here for more details.

Unique Offerings:

1. Passion Capsule Experience:
- Date: January 2 to 4
- Time: 1 PM - 8 PM (last entry at 7:30 PM)
- Location: 12th Floor, Event Space Scene12
- Requirements: Present a receipt of 5,000 yen or more.
- Prizes: Everyone who participates can win exciting prizes, including gift vouchers worth 30,000 yen and original merchandise designed by illustrator Baku Maeda.

2. Passion Bar:
- Date: January 2 to 8
- Time: Varies by day
- This pop-up bar will feature cocktails inspired by the new year’s theme, alongside renowned dishes, including the signature omelet rice from Le Cafe RETRO, a beloved local spot now making a limited-time comeback after closing during the pandemic.

Exciting Sales and Coupons

Throughout the duration of the party, around 50 stores within Shibuya Scramble Square will participate in the "NEW YEAR SALE" featuring discounts and exclusive lucky bags. Visitors can also download the official Shibuya Scramble Square app to receive up to 3,400 yen in Party Coupons for additional savings on beauty products, fashion items, food, and more.

Notable Shop Offers:

• - Le Chocolat Alain Ducasse: Sampling unique chocolate selections in special lucky bags.
• - Horiuchi Fruit Garden: Featuring dry fruit sets.
• - SK-II: Offering exclusive trial kits filled with skincare essentials to kickstart the new year.
• - Garage SHIBUYA: Presenting specially curated clothing items packed in exclusive lucky bags.

Music and Dance Celebration

Additionally, guests can look forward to the annual SCRAMBLE MUSIC SHOW, a high-energy showcase of live DJ performances and Latin music scheduled for January 10 and 11. The event will also feature special performances by top dancers, making it an unforgettable night.

Artist Spotlight

Sota Fujii, a celebrated young dancer and champion, will bring his passionate energy to both the dance floor and the audience, ensuring that this new year is celebrated in style.

Conclusion

The New Year Scramble Party 2026 promises to be an engaging and exhilarating way to welcome the new year in Shibuya, packed with vibrant events, inspirational messages, and fantastic shopping.

To learn more about the event schedule and offerings, visit the official Shibuya Scramble Square website at Shibuya Scramble Square.