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Zenni Optical's Inspiring New Initiative

Zenni Optical, a pioneer in online eyewear, has recently announced a meaningful campaign titled "I Run For..." aimed at raising mental health awareness. Spearheaded by prominent brand ambassador Chase Stokes, this campaign aligns with Mental Health Awareness Month and is in collaboration with the nonprofit organization, Bring Change to Mind. The central message of the campaign is to highlight the empowering relationship between physical movement and mental well-being, especially through the usage of Zenni’s innovative prescription-ready sports sunglasses line, Zunnies™.

This digital-first initiative focuses on inspiring individuals to contemplate their motivations for running or exercising. Whether participants are driven by the desire for mental clarity, the joy of connection, or simply the exhilaration of movement, Zenni seeks to foster a deeper comprehension of how physical activity augments mental health.

As part of its commitment to this cause, Zenni Optical will contribute 1% of all proceeds from the Zunnies™ collection sold during May to Bring Change to Mind. This initiative reflects Zenni’s dedication to supporting youth mental health and breaking down the stigmas associated with mental health issues. Pamela Harrington, Executive Director at Bring Change to Mind, commented on the partnership, stating, "We’re thrilled to collaborate with Zenni once again. The core of our work revolves around normalizing conversations about mental health for everyone. With each sale of Zunnies™, the contribution helps us to advance our mission of reducing mental health stigma."

The campaign will be visibly active on the ground at the upcoming NYCRUNS Summer Loving Fest, set to occur on Governors Island from May 10 to 11. Zenni will proudly sponsor this event, offering attendees the opportunity to experience Zunnies™ firsthand. Each participant can engage with Team Zunnies™, discover the benefits of the eyewear, take part in various activities, and share their personal stories that resonate with the campaign’s motto—"I Run For..." This creates a community-centric dialogue surrounding mental health, encouraging openness and support.

Veronica Alcaro, the VP of Brand at Zenni Optical, expressed the essence of the campaign perfectly: "At Zenni, we believe that vision transcends just eyewear; it’s about enabling individuals to present the best versions of themselves. Through 'I Run For', we proudly blend performance with purpose and personal expression. Our aim is to empower individuals to stay active for their mental health while feeling confident in the right eyewear."

The Zunnies™ collection represents athletic eyewear that does not compromise on style or clarity while being exceptionally functional. Key features of the collection include:

• - Prescription-Ready Customization: Tailored lenses that cater to individual vision needs, including custom tints and polarized options.
• - Built for Comfort: Exceptionally lightweight frames equipped with adjustable nose pads, providing a secure fit even during rigorous physical activities.
• - Full Coverage Protection: The broad wraparound lenses offer 100% UV protection designed for those in motion, ensuring safe and clear vision.

In summary, "I Run For" embodies Zenni’s commitment to intertwining style, self-expression, and purpose, uplifting individuals’ perceptions of themselves and their mental health. To join the movement and learn more about the campaign, visit Zunnies.com/Collabs and engage with Zenni on social media using the hashtag #IRunFor.

About Zenni Optical: Founded in 2003, Zenni Optical has revolutionized the online eyewear market. With its mission to provide affordable and fashionable eyewear for all, the company has received widespread recognition and trust from consumers. Zenni offers a diverse range of stylish prescription and non-prescription eyewear, with a focus on quality and accessibility. With complete prescription pairs starting at under $10, Zenni has disrupted traditional eyewear retail, selling over 51 million frames globally. Additionally, Zenni partners with various organizations and influencers to curate unique eyewear collections.

For further information, please visit zenni.com/press for the latest updates.