Exciting News: V Points Coming to EPARK Riraku & Esthetic App
On April 25, 2025, the EPARK Riraku & Esthetic App, managed by EPARK Riraku & Esthetic Co., Ltd., will introduce a new feature allowing users to earn and utilize V Points when booking massage and aesthetic services. This initiative is a collaboration between EPARK, CCCMK Holdings Co., Ltd., and Sumitomo Mitsui Card Company, bringing benefits not just to users but enhancing the overall service experience for customers.
The EPARK Riraku & Esthetic App serves as a dedicated platform for searching and reserving massage and esthetic salons across Japan. With an extensive listing of approximately 10,000 salons and around 680,000 customer reviews, it stands out as one of the largest services in the country as of March 2025, according to EPARK’s internal data. The app aims to support users seeking relaxation and beauty, catering to various needs and preferences.
The implementation of the V Points service means that customers using the app can accumulate points for every reservation made through the app. For every 200 yen spent (excluding tax), users will earn 1 V Point. In addition, if customers choose to pay with a Sumitomo Mitsui Card at participating salons that accept credit cards (Visa, Mastercard, or UnionPay), they can earn additional points as part of the payment process.
Accumulated V Points can be redeemed for future bookings on the EPARK Riraku & Esthetic App, where 1 point equals 1 yen. Furthermore, these points are also usable at around 160,000 partner stores as well as approximately 100 million Visa member stores worldwide. Therefore, the V Points service provides flexibility and added value not only for appointments but also for everyday purchases.
Providing this service aligns with EPARK, CCCMK Holdings, and Sumitomo Mitsui Card’s commitment to delivering enjoyable and beneficial experiences to customers. They continue to explore various ways to enhance their service offerings in an increasingly competitive market.
Overview of the EPARK Riraku & Esthetic App's V Points Service
- - Start Date: April 25, 2025
- - Eligible App: EPARK Riraku & Esthetic App
- - Special Page: V Points Service Information
- - App Downloads: Download EPARK App
- - Points Earning Rate: 1 point for every 200 yen spent (excluding tax)
- - Points Redemption Rate: 1 point = 1 yen when booking
For more information on the V Points service and its benefits, please check out the respective special sites for CCCMK Holdings and Sumitomo Mitsui Card:
As the launch date approaches, customers can look forward to this exciting new feature that enhances their experience on the EPARK Riraku & Esthetic App. The integration of V Points is expected to deliver a seamless and rewarding booking experience, truly adding value to every salon visit.