#Japan #Tokyo #Salt Caramel #CROWN SALT TOKYO #Crown Lion

Introducing CROWN SALT TOKYO

On March 19, 2026, a new dessert brand, CROWN SALT TOKYO, emerged from the Tokyo Souvenir Center, curated by Oomori Co., Ltd., based in Kawasaki, Kanagawa Prefecture. This innovative brand focuses on the idea that salt enhances sweetness, creating a sophisticated flavor profile that captivates dessert lovers.

The Concept: Elevating Sweetness with Salt

The brand's philosophy revolves around how salt, when added to sweets, not only accentuates their sweetness but also leaves a lingering aftertaste that’s both delightful and memorable. Just like a crown adorns a head, the addition of salt crowns the sweetness of these desserts, completing the experience. CROWN SALT TOKYO seeks to deliver this unique sensation to dessert lovers, presenting an exquisite array of treats that embrace this concept.

Brand Character: The Crown Lion

At the heart of CROWN SALT TOKYO is its mascot, the Crown Lion. This character embodies the essence of the brand, featuring a majestic mane that resembles a crown. The design reflects a fusion of simplicity and style, appealing to both gift-givers and recipients. This lion represents strength and independence, resonating with the contemporary spirit of the Reiwa era. It serves as a source of encouragement and inspiration for people living in today's world.

Product Lineup: Salt Caramel Cookies

The flagship product from CROWN SALT TOKYO is the Salt Caramel Cookie, available in three pack sizes: 4 pieces for ¥972, 8 pieces for ¥1,944, and 12 pieces for ¥2,916 (as of March 2026). These cookies deliver a new sensory experience with their luxurious three-layer structure, combining three unique sweet flavors and textures:

1. Salt Caramel Florentine: The base layer features a rich caramel infused with French sea salt and toasted coconut, delivering a satisfying taste and crunch.
2. Milk Chocolate: This middle layer smoothly connects the florentine and cookie layers with its rich, creamy milk chocolate, providing a satisfying sweetness.
3. Cookie Layer: The top layer consists of a crunchy cookie, offering a delightful contrast to the smoothness of the florentine.

Each bite reveals a harmonious blend of flavors and textures, showcasing a depth of taste created through meticulous selection of ingredients and careful production methods.

Store Information

CROWN SALT TOKYO is available at the Tokyo Souvenir Center, dedicated to delivering satisfaction and excitement to every customer. The store offers a variety of original and limited-edition products alongside established favorite sweets from Tokyo.

• - Store Name: Tokyo Souvenir Center
• - Address: B1F, Tokyo Station, Marunouchi 1-9-1, Chiyoda, Tokyo 100-0005, Japan
• - Website: Tokyo Souvenir Center
• - Social Media:

- Instagram: @tokyo_miyage_center
- X: @tokyo_miyage_

About Oomori Co., Ltd.

Founded on November 25, 1958, Oomori Co., Ltd. is dedicated to providing a variety of sweets while meeting customer needs in retail locations across major train stations and airports. The company aims to blend tradition with innovation, promising a delightful and memorable experience for all customers.

• - Address: 1-749-2, Saiwai-cho, Saiwai-ku, Kawasaki, Kanagawa 212-0011, Japan
• - Phone Number: 044-540-3311
• - Website: Oomori Co., Ltd.