Global EDM Icon Alok to Headline INFINITY Lisbon at SBC Summit 2025

Alok to Headline INFINITY Lisbon at SBC Summit 2025

Alok, recognized worldwide as a leading figure in electronic dance music (EDM), is slated to headline INFINITY Lisbon during the SBC Summit, bringing his unique blend of Brazilian rhythms and electronic music to a global audience. This highly anticipated event will transform the MEO Arena into a dazzling spectacle on September 18, promising an electrifying night for attendees.

The MEO Arena, known for hosting international stars like Beyoncé and The Weeknd, will serve as the main venue for this year's INFINITY Lisbon. The event aims to create an unparalleled atmosphere, merging high-level business networking with unforgettable musical experiences. Rasmus Sojmark, CEO and founder of SBC Events, expressed his excitement, noting that having an artist of Alok's caliber elevates the event to new heights, providing a unique energy that attendees will cherish.

Emerging as a global sensation with his breakthrough hit "Hear Me Now," which has amassed nearly 850 million streams on Spotify, Alok has significantly influenced the Brazilian bass music scene. He has placed fourth in DJ Mag's Top 100 DJs for three consecutive years (2021-2023) and boasts an extensive following of close to 22 million monthly Spotify listeners and over 29 million Instagram followers.

Beyond his success in music, Alok is a passionate philanthropist and the founder of the Alok Institute, which supports educational programs, environmental initiatives, and social projects across Brazil. His commitment to nurturing emerging talent is evident through his labels, Controversia Records and UP Club Records, which focus on discovering and promoting new artists in the electronic music landscape.

Alok's impressive career includes headlining major international festivals such as Tomorrowland, Ultra Music Festival, and Lollapalooza, as well as collaborating with renowned artists like Dua Lipa, Jason Derulo, and Ed Sheeran. Additionally, his influence extends into the gaming culture, being a playable character in the popular game Garena Free Fire.

In discussing Alok's upcoming performance, Sojmark highlights the importance of the INFINITY brand, describing it as a celebration of community connections fostered through SBC events. Originally, Alok was intended to headline INFINITY Rio, but the change to Lisbon feels more fitting as he returns to where the journey began.

The INFINITY Lisbon serves as the grand finale of the SBC Summit, the industry's fastest-growing global event, attracting 30,000 professionals from the realms of betting, gaming, payments, and partnerships. The second edition in Lisbon, taking place from September 16-18, promises to be even more substantial, having moved from Barcelona.

For those looking to join this exclusive experience, VIP event passes are available for an introductory price of €400, with early-bird discounts offered. Event organizers and affiliates can apply for complimentary VIP passes.

Mark your calendars for what promises to be a night filled with extraordinary music, networking opportunities, and unforgettable moments at the INFINITY Lisbon.