Adinte Expands Its Retail Media Signage Network to 27,000 Screens

Adinte's Retail Media Signage Expansion

Adinte, a company leveraging IoT and AI to support digital transformation in retail and manufacturing, has unveiled plans to expand its in-store signage network to 27,000 screens across Japan. This ambitious move aims to enhance the value provided to advertisers and location partners while facilitating growth in both their business scale and store network nationwide.

At the core of Adinte's operations is their all-encompassing digital signage service. They oversee everything from solution development and installation to maintenance, management, and operation, ensuring a streamlined process for numerous retail businesses. The digital signage serves as a pivotal touchpoint in the retail space, delivering information to consumers right at the moment they are considering a purchase. This targeted information dissemination is crucial for promoting unplanned purchases and reinforcing brand recall, establishing retail media as a vital component of the marketing landscape.

Currently, Adinte operates its signage programs in supermarkets, drugstores, and various retail outlets throughout the country. With plans to further expand the network, the company aims to increase advertisers' reach and enhance the value of the store media they provide.

Adinte’s Strengths in Providing In-Store Signage

1. Comprehensive Support System
Adinte offers an integrated support system that handles everything necessary for in-store signage. This includes equipment selection, installation, CMS development, maintenance, advertising distribution, and performance evaluation. The company alleviates operational burdens for retail businesses while ensuring a stable advertising delivery platform for advertisers.

2. Continuous Investment in Maximizing Signage Value
Adinte seeks not only to increase the number of screens but also to optimize content that drives purchasing behavior. They plan to integrate AI cameras and external environmental data, along with ID-POS data linking, to enhance performance measurement and overall media value.

Future Outlook: Enhancing Customer Experience and Building Trust

Looking ahead, Adinte is committed to expanding the number of installation screens and advancing technology developments. Their goals include offering consumers a more convenient shopping experience, enhancing the value of retail businesses, and providing advertisers with greater advertising effectiveness—building a robust retail media infrastructure.

Company Overview

Company Name: Adinte Co., Ltd.
Representative: Shinji Togawa, President & CEO
Headquarters: 4-7 Shijocho, Shimogyo Ward, Kyoto, Japan
Established: April 2009
Business Focus: Retail DX support, retail media development and operations, O2O and OMO marketing
Website: Adinte.co.jp