BODYBAR Pilates Launches into 2025 with Remarkable Expansion and Franchise Partnerships

BODYBAR Pilates Kicks Off 2025 with Stellar Growth

In an impressive showcase of resilience and ambition, BODYBAR Pilates, a front-runner in the Pilates fitness sector, is making headlines as it embarks on a new year filled with exceptional growth. The brand recently celebrated a successful first quarter of 2025, highlighted by the signing of over 20 new franchise agreements and the opening of eight new studios across the United States. With nearly $10 million generated in systemwide revenue for just Q1, it’s clear that BODYBAR is positioning itself at the forefront of the boutique fitness movement.

Located in high-demand fitness markets, the new BODYBAR studios have expanded the national portfolio to a robust total of 54 locations. New openings include studios in Cypress, Texas; Heritage Harbour, Florida; Knox Square, Alabama; Oak Park, Illinois; La Jolla, California; Shadow Creek, Texas; Southlake, Texas; and Tuscaloosa, Alabama. Each of these areas reflects a strategic choice driven by growing consumer demand for accessible, Pilates-centric fitness experiences.

CEO of BODYBAR, Matt McCollum, attributes this momentum to the dedication of the franchisees who are passionate about creating a community-driven fitness experience. "The momentum we've seen in the first quarter directly reflects the commitment of our franchisees along with a burgeoning demand for purposeful fitness offerings. We’re not just stretching our footprint; we are deepening our impact within every community we enter," he stated.

To further bolster this rapid expansion, BODYBAR has formed a partnership with Prestige Franchise Partners (PFP), a franchise growth organization known for its expertise in scaling businesses. This collaboration is viewed as a pivotal step in the brand’s journey as it seeks to transition from over 140 locations in development to an ambitious goal of surpassing 500 locations, both domestically and internationally within the next two years. Plans include adding over 200 domestic locations while exploring entry into global markets.

Mike Baguley, the Vice President of Franchise Development at Prestige Franchise Partners, acknowledged the strong potential in BODYBAR. "This concept has shown remarkable unit economics, boasting impressive figures such as more than $180,000 to the bottom line and average unit sales exceeding $750,000 annually. Their performance eclipses that of competitors, making them an enticing option for prospective franchisees."

BODYBAR's commitment to inclusivity and innovation extends beyond mere expansion metrics. The brand has observed a robust increase in its membership base, with more than 5,000 new members joining in the first quarter alone. This growth has brought their total membership to close to 16,000, marking an 86% year-over-year increase. This surge demonstrates a strong community interest in engaging with BODYBAR’s inclusive, Pilates-centered fitness philosophy.

As BODYBAR continues its journey of expansion and member acquisition, it remains anchored in its mission of fostering a supportive and dynamic fitness community. The aim is to redefine group fitness through a challenging yet transformative workout experience that is accessible to individuals regardless of their fitness level. The brand’s ongoing pledge to excellence and the promotion of community wellness is redefining the boutique fitness landscape.

For entrepreneurs eyeing opportunities in the burgeoning fitness market, BODYBAR Pilates represents an attractive venture, particularly in light of its rapidly expanding presence and demonstrated success. Interested parties can explore franchise opportunities further at BODYBARPilates.com/Franchise.

Founded with the vision of transforming the fitness industry, BODYBAR Pilates is dedicated to cultivating an inclusive and encouraging environment. With a focus on delivering innovative, high-quality workout experiences powered by Pilates, BODYBAR continues to set the standard in boutique fitness, helping individuals unlock their potential while building a vibrant community around health and wellness.

To learn more about BODYBAR Pilates or to explore franchise opportunities, please reach out to MEDIA CONTACT Margo Williams at (954) 893-9150 or via email at [email protected].