essential COSTA RICA Shines at City Nation Place Awards for Best Data Utilization Strategy

Recognition for Innovation in Data Utilization

SAN JOSÉ, Costa Rica – In a remarkable display of innovation and commitment to sustainability, essential COSTA RICA has recently secured the second place in the category of "Best Use of Data" at the City Nation Place Awards held in London. The awards, known for celebrating exemplary branding initiatives from cities and nations across the globe, recognized essential COSTA RICA among more than 300 nominees during its 10th edition event.

Adriana Acosta, the Director of essential COSTA RICA, expressed pride in the brand's recognition, stating it reflects Costa Rica's long-standing commitment to utilizing innovative strategies in its pursuit of sustainability and climate change mitigation.

Strategy 2035: A Data-Driven Approach

The brand's Strategy 2035 represents a pioneering effort, being the first of its kind in the world to leverage Artificial Intelligence (AI) for processing data relevant to nation branding. This strategy is not just a marketing campaign; it is an initiative aimed at repositioning how Costa Rica is viewed on the international stage, especially in relation to its proactive measures against climate change.

The central concept behind this initiative is termed "Natural Intelligence." It encapsulates Costa Rica's sustainable practices and advances its goal of reinforcing its leadership in global sustainability efforts. By clearly communicating its achievements over the past decades, the nation aims to generate an impactful international reputation.