Martha Stewart Takes the Helm as Chief Gardening Officer at Miracle-Gro

Introduction The gardening world has been abuzz with exciting news as Martha Stewart, the renowned lifestyle expert, has officially taken on the role of Chief Gardening Officer at Miracle-Gro. This partnership is aimed at invigorating the gardening community and encouraging Americans to embrace gardening as a fulfilling hobby. In her new advisory role, Martha, passionately dubbed a 'Dirt Nerd,' aligns seamlessly with Miracle-Gro's mission to cultivate creativity and engage individuals in outdoor gardening activities.

The Exciting Role of Chief Gardening Officer Martha’s gardening journey began at the tender age of three, and her passion has only grown since then. In her own words, she describes gardening as more than just a hobby; it's a way of life that fosters creativity and connection with nature. By stepping into this role, she will be enhancing her existing collaboration on the "Gro Like Martha" campaign, expanding her influence as a trusted voice in gardening and lifestyle.

New Initiatives and Content One of the pivotal aspects of Martha’s role will be to develop exclusive content for Miracle-Gro platforms through a series titled "GROwing with Martha Stewart." This initiative will engage both novice gardeners and seasoned professionals with a rich offering of monthly videos, insightful newsletters, and a downloadable calendar featuring Martha's product recommendations and gardening insights tailored for all expertise levels. Notably, she is also set to release a new Gardening Handbook on March 18, further establishing her commitment to accessible gardening knowledge.

Strengthening the Miracle-Gro Brand Sadie Oldham, the Vice President and General Manager of the Gardens business at Scotts Miracle-Gro, expressed enthusiasm about Martha’s involvement. She remarked that Martha’s appointment symbolizes a significant milestone in their ongoing partnership and is integral to their goal of making gardening more approachable for everyone. With Martha on board, the team anticipates not only fresh perspectives but also a deeper connection with the gardening community. Her expertise is expected to serve as a foundational resource for both Miracle-Gro customers and the broader gardening sector.

About Miracle-Gro Scotts Miracle-Gro, with sales approximating $3.6 billion, proudly holds the title of the world's foremost marketer of branded consumer lawn and garden products. Their brand portfolio includes some of the most recognized names in the industry, including Scotts®, Miracle-Gro®, and Ortho®. The company also operates The Hawthorne Gardening Company, which specializes in products tailored for indoor and hydroponic gardening. More details about their offerings can be found at miracle-gro.com.

Martha Stewart’s Multifaceted Career Martha Stewart is a true trailblazer in the lifestyle industry. As the founder of Martha Stewart Living Omnimedia, she has made significant contributions as an entrepreneur, a bestselling author with over 100 lifestyle books, and an Emmy Award-winning television host. Her influence extends to more than 100 million fans monthly through various multimedia channels, providing trusted advice on cooking, entertaining, gardening, home renovating, and much more. Her ability to connect with consumers and offer timeless advice has solidified her status as a leading authority on living a fulfilling life.

Marquee Brands: A Strategic Partner Marquee Brands, a global brand owner and marketer, strategically manages a portfolio of contemporary consumer brands, including Martha Stewart's name. Established in 2014, it partners with industry-leading manufacturers and distributors, ensuring the legacy and relevance of its brands in various sectors, from home goods to outdoor lifestyles. With an impressive annual retail sales record of over $4.2 billion, Marquee Brands continues to elevate its iconic portfolio.

Conclusion The appointment of Martha Stewart as Chief Gardening Officer at Miracle-Gro heralds a new chapter for both the brand and the gardening community. With her unparalleled experience and passion for gardening, she is poised to lead a movement that not only demystifies gardening but also empowers individuals to cultivate their creativity in the dirt. Stay tuned for Martha's valuable insights and updates through Miracle-Gro’s platforms as she embarks on this exciting journey.