Supporting Breast Cancer Awareness through Delicious Treats
The Strings Omotesando, managed by Hiroyuki Miyata, is enthusiastically participating in the Pink Ribbon Festival 2025, held from October 1 to October 31, 2025. The purpose of this initiative is to promote the early detection and proper treatment of breast cancer, a cause that resonates strongly with the community.
During this special month, the hotel's Café & Dining ZelkovA will offer a unique menu of limited edition sweets and drinks inspired by the pink ribbon theme. This is not just about indulgence in delightful treats but rather an opportunity to spark discussions about breast cancer awareness and the importance of regular check-ups. The beautifully presented treats are designed to draw attention and educate guests while enjoying their meals.
Exclusive Sweets and Beverages
One highlight of the event is the "Pink Ribbon Shortcake," a charming dessert topped with a large pink ribbon and a white bear decoration, making it perfect for photo opportunities. This takeout-only cake showcases the café's popular strawberry shortcake, with sponge cake soaked in strawberry syrup, providing a moist and perfectly sweet flavor. The cream is crafted with a focus on texture and taste, making it a delightful choice for celebrations such as birthdays and anniversaries.
The drink menu is equally captivating, featuring two options in vibrant pink hues. The alcoholic choice, "Pink Passion Fruit Aroma," blends tequila with passion fruit liqueur and grapefruit juice for a fruity experience. For those preferring non-alcoholic options, the "Pink Grapefruit & Rose Lemonade" combines pink grapefruit and lemonade, garnished with the aromatic edible flower, rose, creating a refreshing and fragrant beverage.
Additionally, guests will have the chance to receive a complimentary guidebook on breast cancer awareness titled "Breast Awareness Awareness Booklet." The Strings Omotesando is committed to supporting the Pink Ribbon Festival efforts through these exclusive menu offerings.
Event Details
- - Period: October 1 (Wed) - October 31 (Fri), 2025
- - Location: Café & Dining ZelkovA (1st floor of The Strings Omotesando)
- - Hours: 11:30 AM - 10:00 PM (Takeout cake available from 12:00 PM - 8:00 PM)
- - Pricing:
- Pink Ribbon Shortcake (10cm size): ¥3,200 (Takeout only)
- Pink Passion Fruit Aroma: ¥1,610
- Pink Grapefruit & Rose Lemonade: ¥1,380
(Prices include tax and service charges; takeout has no service charge)
About Pink Ribbon Festival
Since its inception in 2003, the Pink Ribbon Festival has united municipalities, corporations, and organizations to promote awareness of the importance of early detection and proper treatment of breast cancer. This year marks the 23rd anniversary of the initiative. Efforts focus on providing accurate information about breast cancer, encouraging breast awareness lifestyles, and improving screening rates. The motto for this year is "MY PINK ACTION: Know Yourself and Breast Cancer." The mission is to promote understanding of breast cancer and encourage appropriate actions for individual health.
The Strings Omotesando
The Strings Omotesando is conveniently connected to Omotesando Station, featuring a designer chapel that highlights nature's warmth alongside elegant banquet spaces that merge New York and Tokyo aesthetics. This versatile complex opened in October 2017 and caters to various events and dining experiences.