Experience the Hope Tourism in Fukushima
As the 15th anniversary of the Great East Japan Earthquake approaches in 2026, JR East View Tourism & Sales, based in Sumida-ku, Tokyo, has launched the innovative "Hope Tourism" initiative in collaboration with the Fukushima Prefecture Tourism and Products Exchange Association. This program offers a unique opportunity to engage with the coastal region of Hamadori, a place deeply affected by a series of complex disasters, including the earthquake, tsunami, nuclear disaster, and the repercussions of negative perceptions.
The Significance of Hope Tourism
The Hope Tourism model is not just about visiting historical sites; it is designed to convey the lessons and memories of the disaster through an immersive experience. Participants will have the chance to witness firsthand the efforts of recovery and reconstruction in Hamadori, as well as to enjoy the region's rich culinary offerings, cultural experiences, and breathtaking natural landscapes.
Each tour is structured to provide insights into Fukushima's current status while allowing guests to appreciate the resilience of the local community. By participating, visitors are invited to help shift the narrative about Fukushima from one of tragedy to one of hope and recovery.
Exciting Tour Options Available
1. Aquamarine & Tomato Picking Adventure
- - Duration: One-day trip
- - Departure: Iwaki Station
- - Date: January 25, 2026
- - Participants: 30 people
- - Price: 5,000 yen per adult/elementary school child
In this outing, you will visit the Aquamarine Fukushima aquarium, focusing on the Pacific's unique tidal currents. This aquarium showcases various marine life in themed exhibits, providing an educational yet enjoyable experience. The tour continues to Wonder Farm, where participants can enjoy picking mini tomatoes, creating a hands-on, fun-filled day.
2. Craft Sake & Local Delicacies Tour
- - Duration: One-day trip
- - Departure: Koriyama Station
- - Date: January 30, 2026
- - Participants: 20 people
- - Price: 4,000 yen per adult
This tour visits haccoba, a craft sake brewing facility operating in a former unmanned station. Here, guests can appreciate innovative sake-making techniques that break traditional norms. Lunch features a selection of local seafood, known as “Tokiwa Mono,” sourced from the coastal waters, highlighting Fukushima's culinary excellence.
3. Nature Walk & Authentic Japanese Cuisine
- - Duration: One-day trip
- - Departure: Koriyama Station
- - Date: January 29, 2026
- - Participants: 30 people
- - Price: 4,500 yen per adult
Participants will stroll through the scenic paths of Matsukawaura alongside a knowledgeable guide. This route is nestled within the Michinoku Coastal Trail, teeming with natural beauty and historical significance. Lunch will feature seasonal delicacies, including the highly regarded natural tiger puffer, known as “Fuku Tora,” showcasing the region's fresh, winter flavors.
How to Book Your Experience
Reservations for these exclusive tours can be made through JR East View Tourism & Sales' dedicated site, "Japan Travel, Train Travel." Please note that these are internet-exclusive packages and cannot be booked through phone or station representatives, making convenience a priority for online users.
As you explore Fukushima's past and present, you join a movement healing and rejuvenating one of Japan's most resilient regions. Don't miss this chance to connect with the area's heritage, witness its transformation, and enjoy unique experiences that bring the community's spirit of hope to life.
For more information about the tours available and to make reservations, visit
Japan Travel, Train Travel.