#United States #Santa Barbara #Better for All #FestForums #Tortuga Music Festival

Better for All Partners with FestForums

Natural products innovator Better for All is teaming up with FestForums to enhance sustainability in the festival scene, highlighted during the event from February 12th to 14th in Santa Barbara, California. This partnership marks an exciting opportunity to reshape the future of festivals and live events, focusing on eco-friendliness and waste management.

The FestForums Experience

FestForums serves as the premier gathering for festival professionals. Attendees will have the chance to connect with industry leaders from celebrated events like SXSW, Sundance, Burning Man, and Coachella. The event features panels, exhibits, and networking opportunities aimed at sharing insights that will drive the industry forward.

A Sustainable Approach

Better for All is taking the spotlight as the official cup sponsor for Rock the Ocean's Tortuga Music Festival, happening in April in Fort Lauderdale, Florida. This music festival will feature major artists like Jelly Roll, Keith Urban, and Luke Combs, drawing attention not only for its music lineup but also for its commitment to sustainability.

The company's award-winning, TUV-certified compostable cups provide a zero-waste alternative to conventional single-use cups. Designed to fulfill the growing demand for environmentally friendly options, these cups are made from pure PHA, a biobased material that is non-toxic and fully biodegradable in both commercial and home conditions.

Better for All's Vision

As co-founder Raegan Kelly explains, “We are proud to partner with FestForums as their official cup sponsor. Festivals are reimagining how we celebrate, placing waste management and landfill diversion at the center of their operations.” With this mindset, Better for All aims to help festivals minimize their environmental impact and promote a culture of sustainability.

FestForums has been a platform for innovation and collaboration since its inception, offering a space for discussions about sustainability, technology, and the overall festival experience. Given that many festivals are set in beautiful natural locations, the need for responsible practices is increasingly critical. Laurie Kirby, founder of FestForums, noted that festivals have the ability to connect communities and set trends while simultaneously addressing the ecological footprint of their events through initiatives like Better for All's compostable solutions.

Celebrating Success

Recently, Better for All's partnership with the Oak View Group has further bolstered its efforts in promoting sustainability across major venues, including well-known locations like Prudential Center, Dodger Stadium, and Fenway Park. Their innovation in creating 100% reusable, renewable, and compostable cups earned them the Best Technology Innovation award at the 2024 Beverage Digest Awards, marking yet another milestone in their mission to revolutionize the live events industry.

Conclusion

As we look towards the future of festivals and live events, the collaboration between Better for All and FestForums illustrates a growing trend in prioritizing sustainability while enhancing the experience for attendees. With more festivals adopting eco-friendly practices, the hope is to inspire a cultural shift where environmental responsibility becomes standard rather than optional. As they pave the way towards a greener future, Better for All and FestForums stand together in their commitment to making a positive impact in the festival sector and beyond.