FROZEN JOE’S Launch
2025-09-07 09:43:32

The Startup of FROZEN JOE’S: Tokyo's New Frozen Food Paradise at Chofu PARCO

In a bid to cater to the evolving lifestyles of working singles and dual-income families, Chofu PARCO has unveiled its latest culinary treasure: FROZEN JOE’S. This innovative frozen food specialty store marks its first footprint in the Tokyo area, and is set to redefine convenience and quality in frozen meals. As modern life increasingly demands efficiency and simplicity, FROZEN JOE’S steps up to meet these needs with a commitment to delivering not just food, but an experience tailored for today's consumers.

Located on the basement level of Chofu PARCO, FROZEN JOE’S is designed with the philosophy of being the place where you can find exactly what you need. A key focus is on sustainability and supporting a better world through responsible sourcing. The store is brought to life by Iceco, a company that specializes in frozen food distribution and supermarket operations, which already boasts three locations across Kanagawa Prefecture.

The opening on September 12 has created a buzz, particularly due to its unique offerings that include exclusive dishes from famous restaurants. Among the highlights are the margherita pizza from the acclaimed pizza champion, Chezari, as well as specialty local favorites like Nagoya’s famous Miso Nikomi Udon from Yamamoto-ya and fluffy omelettes from Rakeru, a beloved omelet rice restaurant in Shibuya since 1963.

Moreover, FROZEN JOE’S doesn’t just stop at entrees; it features a stunning array of approximately 60 regional ice cream selections. From the giant ‘Shirokuma’ ice cream of Kagoshima to the creamy soft vanilla of Hokkaido and the intriguing new Ube & Pistachio flavor from Okinawa’s Blue Seal, there’s a little something for everyone’s sweet tooth at this new hotspot.

With around 400 items on hand, the layout of FROZEN JOE’S is crafted to allow customers to easily navigate through its offerings. This approach not only highlights their commitment to quality but also ensures that each product available is both unique and satisfying. The renovations in the food floor have responded to the community's needs and introduced gourmet dessert options through partnerships with confectionery artisans such as Seikan-in for traditional Japanese sweets and the Western-style delicacies of Rokumeikan.

The vision behind the store is to enhance the lifestyle of Chofu residents, including new families moving to the city along the Keio Line. FROZEN JOE’S aims to become synonymous with high-quality food in the district, allowing locals to enjoy delicious meals without the hassle of extensive preparation.

The operational hours are from 10:00 AM to 9:00 PM, allowing ample time for both quick lunchtime visits and leisurely evening shopping. With a rich assortment of unobtainable products locally and thoughtfully curated services, FROZEN JOE’S is here to deliver on the promise of quality and convenience, transforming the way modern consumers experience frozen food.

For more information on FROZEN JOE’S and the exciting offerings at Chofu PARCO, explore their official website at Chofu PARCO. The blend of quality, convenience, and local flavor makes this debut a must-visit for anyone in the area.

So, if you are in Chofu, make sure to stop by FROZEN JOE’S and discover your new go-to spot for frozen delicacies!


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Topics Consumer Products & Retail)

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