EXILE SHOKICHI Unveils Original Recipes as Supermen Ambassador

EXILE SHOKICHI, renowned as a gourmet in the entertainment industry, has taken on the role of official ambassador for the gluten-free noodle brand, "Supermen." On July 9, 2025, a press conference was held in Shibuya, Tokyo, where SHOKICHI presented both his original recipes for the noodle and a promotional video, capturing the attention of fans and food enthusiasts alike.

During the event, SHOKICHI expressed his excitement about being appointed the brand ambassador, stating that he has been a fan of Supermen noodles for a long time. He mentioned, "I have always enjoyed eating Supermen, and I hope to spread the word about its great benefits to many people." He added that the noodles fit perfectly into his training routine, emphasizing the importance of building a healthy body through nutritious meals. "Eating while building my body is essential. For long-term health, Supermen is absolutely perfect," he said. SHOKICHI aims to deliver joy, love, and dreams through food.

The Unveiling of Original Recipes

At the press conference, SHOKICHI revealed two exciting original recipes he created using Supermen noodles: a soba-style dish and a Korean soup version. He noted, "I focused on making my recipes easy to replicate and accessible for everyone. You can enjoy the refreshing aroma of brown rice in these dishes." Notably, he also recommended pairing the noodles with sparkling wine, showcasing his passion for food and drink.

After presenting his recipes, which included ingredients like brown rice noodles, beef, vegetables, and various sauces, SHOKICHI couldn’t contain his enthusiasm while tasting the dishes. He commented, "The noodles are chewy, have a great texture, and are delicious!" His positive feedback was evident as he gave a thumbs-up to the culinary creations.

Engaging in Culinary Discussions

A lively discussion followed SHOKICHI's presentation, where he shared insights about his culinary preferences and why he is so passionate about cooking. He reiterated that eating is a joy and expressed his desire to share this joy with others. He enjoys hosting home parties, where he prepares meals for friends, including fellow EXILE member TAKAHIRO, who has previously visited to enjoy a meal he prepared.

SHOKICHI also shared about his food adventures with member NAOTO, revealing that they both share similar culinary interests and have embarked on gourmet trips together. When asked whom he would love to try his recipes, he specifically mentioned ATSUSHI, noting his attention to health. He also suggested that fellow member KENCHI, who focuses on maintaining a fit lifestyle, should also try the noodles to see their health benefits.

Special Online and In-store Promotions

To celebrate SHOKICHI’s ambassadorship, the official online store will include a special postcard with the purchased product, featuring one of his recipe designs on the back. From August 1 to August 30, 2025, customers can try the original recipes at LDH kitcheh THE TOKYO HANEDA. Some potential dishes include "Wagyu Yukkejang Style Supermen" and "Wagyu Yaki Supermen – SHOKICHI Style."

Additionally, an online premium event entitled "Let’s Eat Supermen Together" is set to take place from mid-November to mid-December 2025, allowing fans to interact and enjoy SHOKICHI's collaborative recipes while participating in conversations. A total of 50 lucky winners who purchase from the Supermen online store will have the chance to join this exclusive event.

The Excitement Around the Promotional Video

The promotional video launched on July 9, 2025, at 14:00, prominently features SHOKICHI skillfully preparing his original recipes. Viewers can expect to see his adept knife skills and frying techniques, underscoring his deep passion for cooking. Accompanying behind-the-scenes footage will give fans a glimpse into his playful yet serious approach to filming, revealing his dedication to highlighting the culinary experience.

In conclusion, EXILE SHOKICHI’s new role as the Supermen ambassador showcases his commitment to healthy eating and fine cuisine. With his captivating recipes and engaging personality, he aims to inspire many to explore the joys of cooking and enjoy the delicious flavors of gluten-free options like Supermen noodles.