Innovative Matching Service 'lotsful' Selected for Tokyo's PR Project for Two Consecutive Years

The part-time talent matching service 'lotsful', operated by Persol Innovation, a subsidiary of the Persol Group based in Minato, Tokyo, has been selected once again to partner with Chuo Ward in an initiative aimed at enhancing public relations for the fiscal year 2024. This initiative, which aligns with the vision of 'Let's work and smile!', marks a significant step in the ward's efforts to leverage part-time talent for improved public communication.

Effective immediately, 'lotsful' has opened applications for this year's part-time talent recruitment on its official website: lotsful.jp.

Aimed at Creating 'Communicative' Public Relations

Chuo Ward's public relations work involves a diverse array of platforms, including public newsletters, websites, various social media channels, and flyers, as they strive to disseminate information regarding local governance. The rapid growth of social media has significantly increased the volume of information shared across society, leading to the challenge of ensuring that the ward's communications do not get lost in the noise. As such, there is a pressing need to enact more 'communicative' public relations strategies.

To this end, the ward intends to utilize the expertise and extensive experience of part-time workers in fields relating to public relations and advertising. This initiative aims to enhance the public relations capabilities of Chuo Ward staff, fostering a more effective communication approach.

In 2024, 'lotsful' supported the first-ever recruitment of part-time talent in Chuo Ward, enabling professionals with substantial experience in public relations and communications to join government projects. These experts helped develop communication manuals and strategies, actively contributing to the ward's goal of creating more 'communicative' public relations.

Looking ahead to 2025, the initiative plans to evolve further. It will include training programs aimed at staff, conducted by part-time talent, enhancing PR skills and cultivating a public relations mindset within the workforce.

New Part-Time Talent Recruitment

The current recruitment effort seeks the following talent:
(1) A professional with strong design skills in public relations (1 position)
(2) A skilled writer with a background in public relations (1 position)

Interested applicants can view the recruitment page at lotsful.jp/jobs/2906. Please note that registration with lotsful is required to apply.

Schedule for Recruitment

- Application Period: May 19 (Mon) - May 30 (Fri), 2025
- Interview Period: Early June, 2025, with decisions on part-time hires
- Kickoff & Start of Work: Mid-June, 2025
- Project Completion: March, 2026

Commentary from Midori Tanaka, Representative of Persol Innovation

Midori Tanaka, the representative of 'lotsful', comments:
"We have supported many municipalities in digital transformation, public relations, and enhancing the operational capabilities of local businesses. Last year, beyond Chuo Ward's initiative, we also engaged in projects with Ota Ward, Saitama Prefecture, Nagahama City in Shiga, Tenryu Village in Nagano, and Kyoto City. This year, we aim to advance our previous work by incorporating part-time professionals' insights into training programs for ward staff, significantly boosting their practical skills in social media and other areas."

Example Projects

- Kyoto City: Promotes 'Smart City Hall' with support from part-time talent, aiming for a well-being-focused city. Read more
- Nagahama City: Part-time workers advance DX in Shiga Prefecture! Learn about the challenges and successes with RPA.

- Tenryu Village: A population of 1,000 in Nagano's Tenryu Village tackles digital transformation—hear about collaboration with part-time talent.

- Ota Ward: Part-time talent drives development of inbound experience programs for local shopping streets! Discover their achievements.

- Toin Town: Instagram followers surpass 1,600! Strengthening social media strategies with part-time talent in Mie Prefecture.

lotsful: A Leading Supporting Service for Part-Time Talent

As of April 2025, 'lotsful' has supported over 2,000 companies and more than 40,000 projects, providing a strong platform for part-time professionals.

Advantages for Part-Time Talent

Through 'lotsful', there is a proactive emphasis on educating companies about accepting part-time workers. They offer a variety of projects, especially in business development, sales, marketing, HR, public relations, and corporate planning. A dedicated talent planner conducts free counseling sessions based on past experiences and skills, making it accessible even for those new to part-time work. Most assignments are remote, allowing for a flexible work schedule starting from as little as four hours per week.

Advantages for Companies Accepting Part-Time Talent

By targeting skilled professionals with extensive experience, businesses can tap into refined operational know-how in areas where internal resources may fall short. Support extends from project setup, contract management, and onboarding processes, assuring companies of a smooth integration of part-time talent into their organizations.

Features of 'Career Circle by lotsful'

'Career Circle' is a career support platform offered by 'lotsful,' specifically designed for HR managers. Built on a proprietary in-house system developed by the Persol Group, it provides specialized features for internal transfers and part-time opportunities, seamlessly managing recruitment information and application status for public postings.

About Persol Innovation

For further information about Persol Innovation, visit persol-innovation.co.jp. Established in April 2019, the company aims to create the next generation of business within the Persol Group, providing various services for digital transformation, reskilling, and more, including 'lotsful.'