LEPAS Unveils Its First Elegant Lifestyle House and Global Technology Launch
LEPAS's Groundbreaking Event: A Blend of Style and Technology
On October 17, 2025, during the International Chery Users Summit 2025, LEPAS unveiled two significant achievements: the opening of its inaugural Elegant Lifestyle House and the global debut of LEPAS Elegant Technology. This momentous occasion positions LEPAS as a preferred brand for enthusiasts of stylish mobility.
Redefining Automotive Experience
The LEPAS Elegant Lifestyle House breaks away from the traditional car showroom model. Designed as a miniature urban quarter, it features three distinct themed areas: LEPAS Space, showcasing the flagship model LEPAS L8; Time Café, where visitors can explore the LEPAS L6; and Memory Lane, which highlights the LEPAS L4. Not only is the venue a multifunctional center for live streaming, user engagement activities, and media interactions, but it also establishes a replicable model for the global dealer network, supporting collaborative innovations with users.
LEPAS aims to redefine both mobility and lifestyle in an era of alternative energy sources. The Elegant Lifestyle House is more than just a showcase; it offers a dynamic vision inviting 'elegant explorers' to discover their own sense of elegance.
Innovative Technology at the Forefront
Zhai Xiaobing, CEO of LEPAS, emphasized that LEPAS is an independent brand established by Chery Group, utilizing its core resources while focusing on vehicles powered by alternative energy. The LEPAS Elegant Technology merges a next-generation engineering platform with advanced electrical technologies and a smart cockpit to deliver a new definition of 'elegant driving.' Over the next three years, LEPAS plans to unveil eight new models, encompassing various segments, including SUVs and sedans.
Highlighting the innovative spirit during the summit, the Chery Ecosystem Exhibition presented lifestyle-related products, such as sunshades and pet care kits. Additionally, Chery’s AiMOGA robot, designed as a 'human assistant,' exhibited its applications across various scenarios, showcasing the integrated innovations of the Chery Group alongside ecosystem partners like LEPAS.
A Vision for the Future
The launch of the Elegant Lifestyle House represents a pivotal step for LEPAS as it endeavors to merge technology with lifestyle, championing an eco-friendly approach to mobility. By introducing a compelling fusion of elegance and functionality, LEPAS not only caters to the modern consumer but also sets the stage for a sustainable future in motoring. The innovative events and exhibitions help strengthen LEPAS's image and outreach as it continues to invite a wider audience into its stylish world of mobility.
In conclusion, the LEPAS Elegant Lifestyle House and the introduction of LEPAS Elegant Technology mark a significant leap forward for the brand, reinforcing its commitment to innovative, stylish, and sustainable transportation solutions. This initiative is expected to redefine customer experience and engagement, paving the way for future advancements in the automotive industry.