Criteo Announces Strategic Move to Luxembourg for Enhanced Shareholder Value

Criteo's Strategic Shift: Redomiciliation to Luxembourg

Criteo S.A., renowned for being a leader in connecting the global commerce ecosystem, recently provided significant updates regarding its operational structure. The company, which trades on Nasdaq under the ticker symbol CRTO, has announced plans to change its legal domicile from France to Luxembourg. This strategic move comes after favorable feedback from the company's works council and the subsequent approval by its Board of Directors.

Aiming for Enhanced Shareholder Value

Frederik van der Kooi, Chairman of the Board, expressed optimism regarding this initiative, noting that the transition to Luxembourg is aimed at unlocking substantial shareholder value. He emphasized that this operational adjustment will streamline Criteo's corporate setup, improve its capital management flexibility, and align its market presence with long-term goals. The aim is to enhance the overall effectiveness of Criteo’s operations while reinforcing its commitment to innovation in technology and artificial intelligence.

Key Meetings and Dates

To proceed with the relocation process, a general meeting for the shareholders is scheduled for February 27, 2026, at 10:00 AM Paris time. This meeting will take place at Criteo's registered office located at 32 Rue Blanche, 75009 Paris, France. Here, shareholders will vote on the redomiciliation and associated proposals, making this a crucial juncture for company operations.

The Board has set February 25, 2026, as the cutoff date for ordinary shareholders to be eligible to vote at the meeting. For those holding American Depositary Shares (ADSs), the record date is January 20, 2026, after which they can provide voting instructions on their underlying shares through their brokers or other financial intermediaries.

Future Prospects: Redomiciliation to the U.S.

Criteo's intentions do not stop at Luxembourg. Following the conversion process, there are plans for a subsequent redomiciliation back to the United States, dependent on what the Board of Directors deems most beneficial for the company and its shareholders. This step illustrates Criteo's proactive approach in adapting to market changes and optimizing shareholder interests.

Criteo's Commitment to Innovation

As a prominent player in the advertising technology landscape, Criteo connects brands, agencies, retailers, and media owners through its AI-powered solutions. The company boasts unique access to over $1 trillion in annual commerce sales, which helps in fostering consumer connections and crafting personalized experiences. With a diverse clientele that spans from global retailers to online commerce platforms, Criteo is poised to utilize this structural evolution to amplify its operational capabilities and performance metrics.

This upcoming transformation not only signifies strategic growth for Criteo but also underlines its unwavering commitment to remaining a robust entity in the evolving tech landscape. Current shareholders are advised to monitor updates closely and participate in the upcoming meetings, as these decisions will resonate through the future of Criteo’s operations and impact its engagement with the technology and advertising sectors.

For more detailed insights about Criteo and the redomiciliation process, stakeholders can visit Criteo's investor relations site at criteo.investorroom.com.