Chery's International User Summit: A New Era of Co-Creation and Global Engagement

Spotlight on Chery's International User Summit

The Chery International User Summit, themed "CO-CREATE•CO-DEFINE," will take place from October 17 to 21, 2025, marking its debut as a global platform aimed at fostering co-creation in product development, communication, and ecosystem building. At the heart of this event is LEPAS, Chery's new global energy brand, which seeks to unveil its vision for an ecosystem 2.0 through product presentations, technological launches, safety demonstrations, and direct interactions with users.

LEPAS positions itself as the preferred brand for elegant mobility, aligned with the philosophy “Drive Your Elegance.” With 22 consecutive years of being the top exporter of passenger vehicles in China and a global user base of 17.44 million, LEPAS is quickly gaining international traction. Its initial product lineup, highlighted by the L8 SUV, gained significant attention at the Indonesia International Auto Show, praised for its sleek "leopard" aesthetic, smart features, and practicality. The 2025 summit serves as a pivotal moment for LEPAS to elevate global awareness of its values.

During the summit, LEPAS will host a global road trip dedicated to exploring elegance—starting with a stop in China, where media and users can experience the L8's intelligent off-road capabilities firsthand. Participants will engage with the integrated experience of person, vehicle, and environment, further enhancing the electric mobility journey. A significant highlight will be the inauguration of LEPAS's first global ecologically-minded co-creation boutique, which will provide a participatory brand space focused on lifestyle and elegance.

Additionally, LEPAS will celebrate “LEPAS Day” within the summit, a day dedicated to unveiling revolutionary technologies accompanied by workshops, driving trials, and open safety experiences to showcase the brand's reliability. Closely linked to this summit is the "Global Elegance Lifestyle" partnership program, inviting users and lifestyle creators in five key areas—outdoor travel, habitat, fashion, gastronomy, and fitness—to co-create 100 scenarios that embody elegant living. This initiative transitions LEPAS’s approach from merely official broadcasting to authentic user-driven co-creation.

Recruitment for this program began in September, offering selected partners early access to driving trials, invitations to exclusive sessions, and entry into LEPAS's Key Opinion Consumer (KOC) network, allowing them to influence product definitions, scenarios, and content development. The upcoming summit signifies LEPAS's transition from a launch phase into a new era defined by user-driven co-creation and collaboration.

By connecting technology, products, and lifestyles, LEPAS aims to introduce new value to the new energy mobility market, grounded in innovative and stylish technology. The commitment to practical and elegant solutions places LEPAS at the forefront of the future of transportation, as it focuses on strong user engagement and co-defined experiences that resonate with modern consumers. With its bold vision and active user involvement, LEPAS invites the world to embark on a journey of stylish co-creation, setting a new industry standard for consumer interaction and product evolution.