#Japan #Tokyo #Mizuho Bank #GOOD INC. #Design Innovator

Transforming Business through Design at Good Inc.

On January 14, 2026, Good Inc. announced a significant transformation in its corporate site alongside the launch of its new ecosystem titled the "Design Innovator Platform." This initiative is telling of the rising trend among top companies like Mizuho Bank and Yakuodo, who are turning to Good Inc. as a partner in their corporate evolution. What lies at the heart of this partnership is Good Inc.'s unique proposition of the "Design Innovator" role and its cyclic business model.

What is the Design Innovator Platform?

The Design Innovator Platform bridges client support and practical engagements, allowing one professional to navigate both realms and drive growth. At the core of this innovative framework is the role of the "Design Innovator," a highly skilled professional who embodies both consulting strategy and practical design execution. This dual-expertise enables them to oversee projects from strategy to implementation, fostering a cyclical synergy between two key operational components:

Right Wheel: Social Ventures

In this arm, the Design Innovators step into the role of business leaders, taking on risks while managing in-house services like the dog product brand "mate" and the educational initiative "THINKING." Their real-life successes and learning experiences accumulate, enriching their personal and professional growth.

Left Wheel: Design Partnership

Here, they support client companies in launching new ventures. Unlike traditional consulting models, Design Innovators leverage their lived experiences from the right wheel, providing not just theoretical knowledge but actionable insights leading to reproducible business development successes.

Why is this Model Essential Now?

Previous business development approaches faced the challenge of "high costs of fragmentation." In traditional models, strategies were crafted by consultants who then handed off execution to designers, resulting in a disconnect that led to miscommunication and increased costs and time.

With Good Inc.'s innovative model, Design Innovators manage the entire process from strategy creation to execution without handovers, yielding outcomes that are faster, more coherent, and devoid of inefficiencies. Their hybrid capabilities enhance the likelihood of successful innovation by fostering a culture where understanding both design and business strategy is fundamental.

Creating Reproducible Change through Circular Business Models

Design Partnership Business

This approach aids businesses in leveraging design to pursue growth, offering support from problem discovery to new business ideation, brand building, and product development.

Case Study: Yakuodo Co., Ltd.

Good Inc. played a pivotal role in the establishment of Yakuodo’s first app development team, transforming a group new to the process into a self-sustaining organization within just a year.

Social Implementation Business

In this sector, Design Innovators assume leadership in tackling societal challenges. They analyze social changes and translate insights into concrete designs.

Program Highlight: THINKING

THINKING is a distinctive program aimed at fostering creativity and critical thinking to spur new business initiatives and enhance organizational thought processes. By facilitating dialogue with creators, it promotes problem-solving skills, perspective-shifting, and decision-making abilities in complex situations, which are essential in today’s turbulent environment.

Introduction of mate

Mate emerged as a brand that champions better choices for living and supports well-being for dogs and their families. Its quality offerings not only enhance the health and quality of life of pets but also contribute to animal welfare initiatives through donations, showcasing how successful business initiatives can be aligned with social contributions.

Redefining the Role of Design

As the role of design shifts from merely shaping products to actively driving business forward, Good Inc. has undertaken a complete renewal of its corporate site. This redesign seeks to redefine its vision and practices while showcasing the importance of the Design Innovator role that propels businesses and societal change.

The aim is not just to celebrate achievements but to share the insights and experiences that illustrate a journey of thought and action in collaboration with society, fostering positive transformations in both corporate and community spheres.

Through this innovative platform, Good Inc. endeavors to create a sustainable cycle of growth and improvement, rooted in a shared commitment to fostering better business practices and social impact.

Conclusion

In the words of Chief Executive Officer Taichi Sekiguchi, "Design Innovators traverse between client projects and internal initiatives. They understand the joy and challenges of running a business, which allows for deeper empathy with clients' true objectives. Through this platform, we aim to establish a 'cycle' that drives change in a positive direction for both companies and society."

For more information about Good Inc., visit their corporate site.