#USA #Atlanta #LexisNexis #Location Intelligence #Home Insurance

LexisNexis Risk Solutions Introduces AI-Driven Location Intelligence

LexisNexis® Risk Solutions has recently launched an innovative tool aimed at transforming the landscape of property risk assessment for home insurance carriers across the United States. This new AI-driven predictive model, known as LexisNexis® Location Intelligence for Home, is designed to provide a more accurate and efficient method for evaluating property risks during both the underwriting and renewal processes.

The Need for Advanced Risk Assessment

In the current insurance environment, traditional risk assessment methods are facing increased scrutiny due to rising repair costs and a growing frequency of catastrophic events. These traditional methods often overly depend on exterior property inspections and loss data, which can create significant gaps in risk understanding. For instance, recent data indicates that while non-weather water-related claims constituted 24% of all claims in 2025, claims resulting from weather-related incidents were only at 4%.

Recognizing these challenges, LexisNexis’ new capability aims to fill these gaps by incorporating location intelligence—allowing insurance providers to identify potential risks more effectively and mitigate them during the underwriting phase.

How It Works

The AI-driven model leverages advanced neural network technology to analyze vast amounts of industry claims data. By integrating location-based insights with historical loss data, it generates unique predictive risk scores that indicate a property's likelihood of experiencing a claim. Houses that score highest on the Location Intelligence scale are estimated to be 20 times more likely to incur a claim than those scoring the lowest.

This model is integrated into the LexisNexis® Smart Selection platform, automating the process of risk identification and ensuring insurers can apply these insights consistently. This seamless integration promotes efficiency and strengthens the underwriting process without necessitating the creation or maintenance of in-house predictive models.

Key Features of Location Intelligence

1. AI-Driven Risk Scoring

The model evaluates various risk factors, including threats like hail, wind, and water damage—both weather-related and non-weather-related. Additional roofing assessments can further enhance property insights.

2. Enhanced Risk Insights

By providing granular data, insurers can achieve more precise segmentation leading to better underwriting and renewal decisions, effectively managing risk portfolios.

3. Workflow Integration

This integration within Smart Selection eases the ability of underwriting teams to adopt new insights without undergoing a laborious transition to new risk evaluation methods.

4. Portfolio-Level Visibility

The model doesn’t just provide insights on individual properties; it offers a comprehensive view of risk across an insurer's entire portfolio, a crucial element for effective risk management.

Expert Insights

George Hosfield, Vice President of Home Insurance at LexisNexis Risk Solutions, highlights the importance of this advancement. He states, “With increasing loss costs and evolving risk patterns, reliance on traditional underwriting methods alone is insufficient. Our Location Intelligence is designed to empower insurers with deeper insights, enabling them to understand potential claims locations better and partner with policyholders to mitigate possible risks.”

Meredith Barnes-Cook from Datos Insights adds, “The next-generation tools in underwriting must bridge existing gaps, particularly around signals like non-weather water claims that traditional models overlook.”

Future Endeavors

The launch of this enhanced Location Intelligence tool builds upon previous achievements in the commercial insurance sector, with plans for its availability in various states for home insurance underwriting and rating workflows in the coming months. LexisNexis Risk Solutions is committed to continuously enhancing its capabilities to ensure insurers can keep pace with the dynamic risk landscape and make informed decisions.

For more detailed information on LexisNexis Location Intelligence for Home, visit LexisNexis Risk Solutions.


In conclusion, the introduction of this AI-powered solution is set to redefine home insurance risk assessment, enabling insurers to navigate a rapidly changing environment with confidence and accuracy.