#Japan #Tokyo #OXO Project #diachic #nutseline

A New Approach to Wellness at the OXO Project

The upcoming OXO Project pop-up event is gearing up to redefine our understanding of wellness. Scheduled to run from August 7 to 9, 2026, in the heart of Tokyo’s Omotesando, this unique experience will showcase innovative products from two remarkable brands: diachic, specializing in hair care, and nutseline, dedicated to body care.

Understanding Wellness Beyond Limits

At the OXO Project, wellness is not just about maintaining physical health through exercise or diet but encompasses a broader spectrum of self-care. The essence of wellness includes nurturing one’s skin, elevating mood with delightful aromas, and selecting the right products that enhance daily comfort. We believe that if an individual feels positive about their self-image and lifestyle, it contributes to their overall wellness.

Mindfully dedicating time to oneself—where one can both relax and take care of their body—is also a vital part of the wellness journey. Through genuine self-care experiences, individuals can achieve greater peace of mind and a healthier lifestyle.

Two Brands Advocating Self-Care

diachic: Elevating Hair Confidence

diachic is a Korean hair care brand developed in collaboration with LEEKAJA Group, a renowned hair salon network. Focused on enhancing one’s hairline to positively impact facial perception, diachic provides practical solutions to common concerns like thinning edges and partings. Their flagship product, the Shampooing Cover Tint, allows users to effortlessly camouflage hairlines, fostering both confidence and a polished look whether heading out or preparing for a photoshoot. Participants at the event will have the chance to experience diachic’s offerings firsthand, immersing themselves in the blossoming trend of Korean hair care focused on facial enhancement.

nutseline: Body Care That Cares

On the other hand, nutseline is designed to enhance daily body care routine. This Korean brand introduces innovative solutions such as the Aroma Nuts Active Fit Cooling Gua Sha Serum to address common troubles like fatigue, swelling, and cellulite after exercising or a long day. Emphasizing the significance of self-care after physical exertion, nutseline encourages individuals to take a moment to acknowledge their body through gentle care. Attendees can also explore nutseline’s aromatic body care products during the event, engaging with unique textures and scents that amplify their wellness journey.

Collaboration with Influencer hagekano

In an exciting turn, hagekano, a popular influencer with over 2 million followers, will debut a co-created hair oil with diachic at the OXO Project. Known for her stylish expertise in wig-related content through her brand NEJIKO, hagekano has identified and addressed common pain points associated with existing hair oils, such as heaviness and difficulty in styling. This newly crafted hair oil embodies lightness, easy blendability, and lasting fragrance, making it compatible for both wigs and natural hair. Visitors will have the exclusive opportunity to test this innovative product before it becomes available online post-event. Hagekano herself will also be present to connect with participants from August 7 to 9.

Workshop Experiences

Beyond product trials, OXO Project will offer reserved wellness classes, encouraging attendees to delve into how to incorporate discovered items into their daily selves seamlessly. The emphasis lies not just on trying products, but on discovering how manageable self-care can be amidst a busy lifestyle. Visitors can come to understand that wellness is more accessible than they think.

Event Details

• - Dates: August 7-9, 2026
• - Venue: 4-24-3 Jingumae, Shibuya, Tokyo, Japan, 150-0001
• - Participating Brands: OYOT, MYROA, diachic, nutseline and more.
• - Activities: Brand experiences, product tests, wellness classes, hagekano preview event, and sampling of Korean desserts.
• - Entry: Free (some classes may require prior booking).

More about OXO Project

The OXO Project, embodying the mantra “XOXO to Myself,” aims to redefine self-care experiences for busy individuals. We invite everyone to immerse themselves in a sensation-driven and positive exploration of personal wellness that traverses beauty and lifestyle.

For inquiries, contact: iroa.co.jp
Explore OXO Project on Instagram and check out our lifestyle brand MYRÓA!