#Germany #Essen #Licensing International #BRANDmania

BRANDmania Festival 2026: A Hub for Brands and Licensing

Get ready, as the anticipation builds for the next edition of BRANDmania, scheduled on June 24-25, 2026 in the stunning Zollverein Coal Mine Industrial Complex in Essen, Germany. This B2B event is set to be the largest in the licensing industry for the German-speaking region, offering unparalleled opportunities for networking and collaboration.

Venue and Atmosphere

The BRANDmania festival promises a unique festival ambiance, bringing together leading figures from the licensing, branding, and retail worlds. The overhauled location received great feedback from previous attendees, ensuring a vibrant and productive environment.

Participant Highlights

Brand leaders from diverse sectors, including entertainment, media, food, fashion, and the toy industry, are set to converge. Notable brands and key players that participated in the previous year have already confirmed their involvement, enhancing the event's stature as a critical platform for innovative brand showcases and cross-industry exchanges.

Christian Ulrich, the spokesperson for Spielwarenmesse eG, expressed excitement about the upcoming event, stating that the festival would once again serve as a central stage for pioneering brand presentations and industry discussions.

Collaboration with Licensing International

This edition of BRANDmania will continue its collaboration with Licensing International, reinforcing the commitment to provide attendees with a rich program of presentations and talks. The partnership seeks to elevate the festival experience through high-profile speakers and diverse topics relevant to brands and licensing professionals.

BRANDmania & Spielwarenmesse

BRANDmania is set to intertwine with the Spielwarenmesse (Toy Fair) held in January 2026, where licensing topics will dominate discussions. The LicenseLounge, powered by BRANDmania, will act as a primary destination for both newcomers and seasoned professionals within the licensing realm.

The fair will present significant networking opportunities, allowing participants to engage with current trends and share insights about the licensing business. Featured during the event are the LicenseTalks, sessions organized in cooperation with Licensing International and Licensing Magazine, where international speakers will delve into pivotal developments affecting the licensing sector. The informal coffee break on Wednesday afternoon will serve as an ideal moment for attendees to forge new connections.

About BRANDmania

BRANDmania is designed specifically as a B2B networking event focusing on brand partnerships and licensing, aimed at bringing together companies, brands, and potential collaboration partners across diverse industries. The venue at Zollverein is noted for its historical significance and is widely regarded as an architecture treasure, providing an inspiring backdrop for the festival.

As a unique cooperative entity, Spielwarenmesse eG excels in representing the toy industry and other consumer goods markets globally. With a dedicated team stationed in Nuremberg and representatives present in over 100 countries, the company runs two world-leading trade fairs, solidifying its position within the industry.

In conclusion, the BRANDmania festival marks an important moment for brand leaders to connect, network, and innovate. With its array of activities, presentations, and discussions, it’s an event not to be missed—mark your calendars for June 24-25, 2026!

For more information, visit www.brandmania.de.