Consumers Embrace Second-Hand Shopping, Boosting Circular Economy Trends in 2025
In a significant shift towards sustainability, eBay Inc. has unveiled its first annual Resale Report for 2025, revealing that a remarkable 89% of surveyed global consumers are planning to either maintain or increase their spending on second-hand goods compared to the previous year. This insight underscores a notable trend towards the circular economy, where the resale market is no longer merely seen as a niche segment but as a mainstream choice for millions. The report, which gathered insights from over 27,000 participants—including eBay sellers and general consumers—indicates that buying second-hand items has evolved into a lifestyle choice informed by personal values, community connections, and financial empowerment.
Jamie Iannone, CEO of eBay, states, "The resale movement is defining how people shop, led by a new generation that values connection, purpose, and sustainability." With approximately 80% of Generation Z and millennials identifying themselves as part of this movement, the passion for second-hand items is turning into tangible impacts on both the economy and the environment. eBay, being at the forefront of this transition, is leveraging advancements in artificial intelligence to facilitate the reuse of products, positioning itself as a critical player in the push for sustainability.
As per the findings, younger generations are significantly influencing the resale trend, with 59% of surveyed Generation Z and 56% of millennials asserting plans to boost their expenditure on second-hand items this year. Over one-third (35%) of consumers reported purchasing second-hand goods on a monthly basis or more often, highlighting the deep integration of resale into everyday shopping habits. "The resale sector has transformed into a purpose-driven global movement," asserts Renee Morin, eBay's Director of Sustainability. Today's consumers are not merely seeking value but are also motivated by sustainable choices that positively impact both people and the planet.
Consumers adopting the resale model cite several practical and meaningful reasons for their choices. According to the report, saving money is among the top three motivations for purchasing second-hand items, with 81% of participants prioritizing financial savings. Furthermore, environmental sustainability concerns rank high as well, with 45% mentioning it as a key reason. Other major factors driving second-hand purchases include finding specific items that are not available as new (37%), searching for unique or collectible pieces (36%), and a general aversion to fast fashion (17%). This shift not only signifies financial intelligence among consumers but also reflects values of individuality and conscious consumption.
The resale market fosters meaningful connections between buyers and sellers. The report shows that 63% of consumers consider themselves part of a resale community—a figure that rises to nearly 80% among Gen Z and millennials. The thrill of the hunt for second-hand treasures is enjoyed by 65% of users, while 56% believe that buying these items allows them to express their personal style. For sellers, particularly those dealing in collectibles, the primary motivator is often passion. Categories such as trading cards (45%), collectible items (37%), and antiques (35%) illustrate a community spirit where shared enthusiasm for particular items creates vibrant interactions.
In an era marked by economic uncertainty, the resale sector presents financial relief and opportunities. An impressive 81% of consumers express satisfaction in saving money through second-hand shopping, while 86% of eBay sellers generate inventory from their personal belongings to convert unused items into income. As the resale market continues to expand globally, eBay remains committed to creating economic opportunities for everyone and fostering a community of enthusiasts worldwide. The 2025 Resale Report emphasizes that conscious consumption, economic empowerment, and community connections are shaping the future of shopping, positioning eBay as a trustworthy leader nurturing sustainable growth, supporting sellers, and inspiring the new generation of enthusiasts.
For further insights, the complete report is available for review. ### About the Research
The 2025 Resale Report is based on two surveys conducted by Forsta on behalf of eBay. The external survey included approximately 16,020 consumers from countries including the USA, UK, Canada, Germany, France, Italy, Spain, Australia, and Japan, completed between August 25 and October 9, 2025. The participants represented both buyers and sellers involved in the resale market. Additionally, a survey of 11,099 eBay sellers was conducted between August 12 and August 25, 2025, across several countries, targeting active sellers in the second-hand category. ### About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader connecting people and building communities to create economic opportunities for all. Its technology empowers millions of buyers and sellers across more than 190 global markets. Founded in 1995 in San Jose, California, eBay is a dynamic platform for discovering excellent prices and unique selections. In 2024, eBay generated $75 billion in gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com. ***Forward-Looking Statements
Certain statements in this document are forward-looking statements within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934. Such forward-looking statements are often identified by words such as ‘anticipate’, ‘estimate’, ‘expect’, ‘intend to’, and other similar expressions. Those statements reflect eBay's current expectations regarding future events, and actual results may differ materially from those anticipated. Readers are cautioned not to place undue reliance on these forward-looking statements, which are subject to various uncertainties, risks, assumptions, and other factors beyond eBay’s control. These forward-looking statements encompass various topics, including expected consumer behaviors and participation in the resale economy through eBay’s platform. Actual outcomes are subject to risks and uncertainties, including those described in eBay’s filings with the SEC, including its most recent Form 10-K and subsequent quarterly Form 10-Qs. These forward-looking statements are only applicable as of the date of this document. eBay undertakes no obligation to publicly update any forward-looking statements unless required by law.
Jamie Iannone, CEO of eBay, states, "The resale movement is defining how people shop, led by a new generation that values connection, purpose, and sustainability." With approximately 80% of Generation Z and millennials identifying themselves as part of this movement, the passion for second-hand items is turning into tangible impacts on both the economy and the environment. eBay, being at the forefront of this transition, is leveraging advancements in artificial intelligence to facilitate the reuse of products, positioning itself as a critical player in the push for sustainability.
Younger Generations Driving Resale Growth
As per the findings, younger generations are significantly influencing the resale trend, with 59% of surveyed Generation Z and 56% of millennials asserting plans to boost their expenditure on second-hand items this year. Over one-third (35%) of consumers reported purchasing second-hand goods on a monthly basis or more often, highlighting the deep integration of resale into everyday shopping habits. "The resale sector has transformed into a purpose-driven global movement," asserts Renee Morin, eBay's Director of Sustainability. Today's consumers are not merely seeking value but are also motivated by sustainable choices that positively impact both people and the planet.
Practical and Meaningful Reasons Behind Second-Hand Purchases
Consumers adopting the resale model cite several practical and meaningful reasons for their choices. According to the report, saving money is among the top three motivations for purchasing second-hand items, with 81% of participants prioritizing financial savings. Furthermore, environmental sustainability concerns rank high as well, with 45% mentioning it as a key reason. Other major factors driving second-hand purchases include finding specific items that are not available as new (37%), searching for unique or collectible pieces (36%), and a general aversion to fast fashion (17%). This shift not only signifies financial intelligence among consumers but also reflects values of individuality and conscious consumption.
Building Community through Resale
The resale market fosters meaningful connections between buyers and sellers. The report shows that 63% of consumers consider themselves part of a resale community—a figure that rises to nearly 80% among Gen Z and millennials. The thrill of the hunt for second-hand treasures is enjoyed by 65% of users, while 56% believe that buying these items allows them to express their personal style. For sellers, particularly those dealing in collectibles, the primary motivator is often passion. Categories such as trading cards (45%), collectible items (37%), and antiques (35%) illustrate a community spirit where shared enthusiasm for particular items creates vibrant interactions.
Economic Empowerment through Resale
In an era marked by economic uncertainty, the resale sector presents financial relief and opportunities. An impressive 81% of consumers express satisfaction in saving money through second-hand shopping, while 86% of eBay sellers generate inventory from their personal belongings to convert unused items into income. As the resale market continues to expand globally, eBay remains committed to creating economic opportunities for everyone and fostering a community of enthusiasts worldwide. The 2025 Resale Report emphasizes that conscious consumption, economic empowerment, and community connections are shaping the future of shopping, positioning eBay as a trustworthy leader nurturing sustainable growth, supporting sellers, and inspiring the new generation of enthusiasts.
For further insights, the complete report is available for review. ### About the Research
The 2025 Resale Report is based on two surveys conducted by Forsta on behalf of eBay. The external survey included approximately 16,020 consumers from countries including the USA, UK, Canada, Germany, France, Italy, Spain, Australia, and Japan, completed between August 25 and October 9, 2025. The participants represented both buyers and sellers involved in the resale market. Additionally, a survey of 11,099 eBay sellers was conducted between August 12 and August 25, 2025, across several countries, targeting active sellers in the second-hand category. ### About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader connecting people and building communities to create economic opportunities for all. Its technology empowers millions of buyers and sellers across more than 190 global markets. Founded in 1995 in San Jose, California, eBay is a dynamic platform for discovering excellent prices and unique selections. In 2024, eBay generated $75 billion in gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com. ***Forward-Looking Statements
Certain statements in this document are forward-looking statements within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934. Such forward-looking statements are often identified by words such as ‘anticipate’, ‘estimate’, ‘expect’, ‘intend to’, and other similar expressions. Those statements reflect eBay's current expectations regarding future events, and actual results may differ materially from those anticipated. Readers are cautioned not to place undue reliance on these forward-looking statements, which are subject to various uncertainties, risks, assumptions, and other factors beyond eBay’s control. These forward-looking statements encompass various topics, including expected consumer behaviors and participation in the resale economy through eBay’s platform. Actual outcomes are subject to risks and uncertainties, including those described in eBay’s filings with the SEC, including its most recent Form 10-K and subsequent quarterly Form 10-Qs. These forward-looking statements are only applicable as of the date of this document. eBay undertakes no obligation to publicly update any forward-looking statements unless required by law.
Topics Consumer Technology）
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