Peoples Bank Partners with Cetera to Enhance Investment Services for Clients

Peoples Bank and Trust Partners with Cetera Financial Institutions

In a significant move to bolster its investment services program, Peoples Bank and Trust has established a partnership with Cetera Financial Institutions. With a goal to enhance client experiences and foster growth, this collaboration marks a pivotal shift for Peoples Financial Management Planning, which manages approximately $120 million in assets.

A New Chapter for Investment Services

The transition from LPL Financial to Cetera is part of a comprehensive evaluation to improve performance and responsiveness. Logan Schrag, Executive Director of Peoples Financial Management Planning, emphasized that the decision to switch broker-dealers was driven by the need for a partner that embodies their commitment to excellence. He remarked, "Our clients are at the heart of every decision we make," acknowledging the importance of finding a partner who aligns with their values.

The core of this partnership lies in Cetera's innovative technology and personalized support that are tailored for community banks. Cetera's proven expertise is expected to not only enhance service delivery but also to facilitate an expansion of capabilities, ultimately driving better outcomes for clients.

Supporting Relationship-Driven Financial Strategies

Following months of in-depth analysis, Schrag identified Cetera as the ideal partner due to their commitment to relationship-building and understanding of community banks. This alignment ensures that the investment strategy of Peoples Bank will continue to focus on personalized client service, with an ambition to delve deeper into the community they serve.

Cetera's President and CEO, LeAnn Rummel, expressed excitement over this new partnership, stating, "We are proud that Peoples Bank and Trust has chosen Cetera to help drive strategic growth." She acknowledged the shared mission and values that will guide both organizations in serving their communities more effectively.

The Future of Financial Management Planning

As Peoples Bank and Trust embarks on this exciting journey with Cetera, there's a collective recognition of the changes required to meet clients' evolving needs. The bank aims to utilize holistic planning approaches to uncover opportunities for enhanced client services, thus broadening their reach within the markets they serve.

With over 12,000 advisors and institutions part of Cetera's network, both organizations are committed to supporting community-centric financial management. Cetera’s model fosters independence while providing the resources needed to grow and scale businesses effectively.

Peoples Bank’s transition to Cetera is not merely a change in service providers; it represents a strategic pivot aimed at reinforcing customer service quality. This partnership aligns with their aspirations to ensure responsiveness, prioritize attention to detail, and uphold high service standards for their clients.

Conclusion

As the financial landscape continues to evolve, partnerships like that between Peoples Bank and Cetera Financial Institutions underscore the importance of innovation and responsiveness in investment services. By embracing new technologies and approaches, Peoples Bank is setting a formidable example of how community banks can thrive in a competitive environment.

Through this collaboration, both Peoples Bank and Cetera are poised not only to enhance their operational capabilities but also to deliver on their promise of exceptional service, further enriching the communities they serve.