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Cimulate Unveils CommerceGPT: Revolutionizing Product Discovery

On July 22, 2025, Cimulate Inc. unveiled an innovative platform named CommerceGPT, marking a significant evolution in the field of commerce powered by artificial intelligence. As the first AI-native platform tailored specifically for agentic commerce, CommerceGPT aims to transform the way consumers and AI agents engage in product discovery, ultimately enhancing the shopping experience.

Understanding CommerceGPT

CommerceGPT introduces a groundbreaking category of product discovery infrastructure designed to facilitate the transition from traditional human-driven shopping to automated, agentic shopping experiences. It leverages Cimulate's proprietary technique known as distillation via simulation, which enables the generation of synthetic transactional data. This unique method empowers retailers by erasing the data imbalance typically faced when integrating AI technologies into their operations.

According to a forecast by Gartner, a leading research and advisory company, by the year 2026, an estimated 80% of digital commerce applications will incorporate generative AI capabilities, a substantial rise from less than 5% in 2024. Moreover, they anticipate that AI agents will handle 20% of interactions in the buying journey by 2028. In preparation for this future, CommerceGPT is developed with the understanding that generative AI applications are not merely additions to existing systems; they will form the very backbone of how consumers and agents identify and select products.

Transitioning from Traditional Search to Contextual Discovery

The conventional avenues for product discovery, which often rely on basic search functionalities and rigid personalization algorithms, are rapidly becoming inadequate. CommerceGPT shifts this paradigm by enhancing its ability to comprehend context, natural language, and consumer intent. By addressing the historical challenges of product search, Cimulate offers contextual recommendations that drive meaningful engagement and conversions for retailers.

Additionally, the introduction of the Cimulate MCP (Multi-Contextual Prompt) Server revolutionizes agent-to-agent commerce interactions. This technological advancement supports a streamlined buying process from user prompt to product delivery, seamlessly integrating with various answer engines such as ChatGPT and Perplexity. By gathering real-time data on user sessions, products, and behaviors, the MCP Server facilitates rapid, hyper-contextual responses, providing retailers with powerful tools to optimize their product visibility and engagement.

Bridging the Data Gap for Retailers

John Andrews, Co-Founder and CEO of Cimulate, emphasizes the transformative nature of CommerceGPT: “This is what a modern shopping experience looks like when AI is actively working for the shopper. With CommerceGPT, brands finally have the capability to connect with agents and customers where the discovery process begins—in conversation.”

At the core of CommerceGPT lies a revolutionary training methodology that constructs smarter models by simulating thousands of realistic shopping scenarios. This tailored approach is designed for each brand’s catalog, customer context, and specific behavior patterns.

Vivek Farias, Co-Founder and Chief Technology Officer of Cimulate, points out that many retailers find themselves at a data disadvantage when trying to leverage AI, as their data pools are often significantly smaller than those of retail giants such as Amazon and Walmart. With CommerceGPT, if implemented correctly, retailers can effectively close this data gap and capitalize on comprehensive datasets available on the internet.

The Future of Commerce with Cimulate

The launch of CommerceGPT solidifies Cimulate's position as a vital intelligence layer within agentic commerce, equipping brands to remain competitive in a transformative market characterized by generative AI and optimized answer engines. This groundbreaking service stands as a testament to the direction the retail industry is heading—towards a more intelligent, responsive, and personalized shopping environment.

As an AI-native commerce platform, Cimulate continues to redefine product discovery. Its collaboration with brands like PACSUN, Tillys, and West Marine allows them to deliver smarter, faster AI-driven shopping experiences at scale. To explore more about their innovative solutions, visit Cimulate.ai.