#Japan #Fuchu #Moranbon #Ginger Miso #Green Onion Salt

Moranbon's Newest Hot Pot Soups: A Fusion of Tradition and Modern Flavor

Moranbon Inc., headquartered in Fuchu City, Tokyo, is excited to introduce two new products: the "Dynamic Ginger Miso Hot Pot Soup" and the revamped "Green Onion Salt Hot Pot Soup." These flavorful options will be available in meat sections starting August 10, 2025.

Product Features

Dynamic Ginger Miso Hot Pot Soup

This soup combines the rich flavors of pork, ginger, and miso to boost your appetite and energize your body and mind. It features a deep umami taste from both red and bean miso, highlighted by a prominent ginger flavor that adds depth and excitement to the dish.

Green Onion Salt Hot Pot Soup

This soup offers a reassuringly familiar taste mixed with the perfect amount of accent, pleasing the whole family. It features a broth made from Awa chicken and kombu seaweed, combined with rock salt and an accent of pepper for a deep, satisfying flavor.

Renovation Highlights:

• - Increased the amount of Awa chicken stock for enhanced broth flavor.
• - Modified the green onion preparation to enjoy two distinct textures: sweet caramelized onions and crispy ones.

Development Background

In a recent survey conducted by Moranbon about what consumers want from hot pot dishes, responses indicated a desire for a family-friendly experience, ranking "a hot pot that everyone can enjoy" and "traditional hot pot" among the top three priorities.

Over the past six years, there has been significant growth in demand for "indulgent and rich hot pots" and "hot pots served with ramen broth," suggesting that consumers are looking for both traditional and innovative flavors. Our two new offerings aim to enhance traditional tastes with a new value-added twist that keeps the experience enjoyable for the entire family. The first product, the ginger miso soup, features ginger for an added kick, while the second, the green onion salt soup, includes pepper to enhance its taste.

New Product Spotlight: Dynamic Ginger Miso Hot Pot Soup

The "Miso Flavor" category ranks third in the market for hot pot tastes, yet there has been a scarcity of miso-based products. We recognized this gap and decided to adopt a miso flavor for our new offering. Additionally, to add innovative value to this staple taste, we turned to ginger, a health-conscious ingredient that evokes a sense of vitality and energy. The name "Dynamic" reflects the invigorating experience we hope consumers will feel when they enjoy the soup.

A Steady Favorite: Green Onion Salt Hot Pot Soup

Launched in 2003, the Green Onion Salt Hot Pot Soup has been a long-time bestseller for over 20 years. As we aimed to deliver the appeal of this product to an even larger audience, we decided to revamp it. We included key points about the soup's comforting flavor and enjoyable accents on the packaging to reinforce its attractiveness.

The Development Team's Vision

Hot pots are often the main dish on the dining table; however, there are challenges that makers face, such as, "The pot might not be appealing to everyone" or "If one person dislikes the flavor, it could lead to dissatisfaction." When families opt for safe choices, they often choose the same old nabe or hot pot, leading to feelings of boredom or monotony.

Our new products are designed to appeal to everyone in the family with familiar flavors while featuring subtle accents that keep them engaged and craving more. We aspire to create an experience that turns hot pot meals into something everyone looks forward to, delivering joy to families and individuals alike.

Product Overview

• - Product Names: Dynamic Ginger Miso Hot Pot Soup, Green Onion Salt Hot Pot Soup
• - Content Weight: 750g
• - Units Per Case: 10 packs
• - Storage Instructions: Store in a cool, dry place away from direct sunlight
• - Shelf Life: 750 days
• - Suggested Retail Price: 380 JPY (excluding tax) / 410 JPY (including tax)

Kokumamiru Series Lineup

With these exciting new offerings, Moranbon continues to innovate in the hot pot soup market while staying true to traditional flavors that keep families coming back for more.