#Japan #Tokyo #Jamie Kay #Snuggle Bunnies #Loft Ginza

Snuggle Bunnies Pop-Up: A Dream Come True

This February, discover a slice of New Zealand’s whimsical charm at Loft Ginza in Tokyo, where the beloved plush toy brand, Snuggle Bunnies, is set to launch its much-anticipated pop-up shop. From February 21 to April 5, 2026, visitors can indulge their imaginations and browse an enticing array of soft, organic cotton companions crafted by the renowned children’s apparel brand, JAMIE KAY.

Established in New Zealand by designer Jamie Kay in 2013, JAMIE KAY has captivated parents and children alike with products made from premium organic materials, famous not only for their quality but also for their aesthetically pleasing, beloved designs. As a brand, they prioritize crafting a joyful experience for both parents and their little ones, ensuring that each piece holds a special place in children’s lives.

What to Expect at Loft Ginza

At the pop-up shop, guests will discover a fantastic selection of plush toys, highlighted by the top-selling Snuggle Bunnies collection. The beautifully crafted plush toys feature gentle expressions that are irresistible to cuddle. The collection includes the newly released Penelope the Bunny in a larger 45cm size, available in charming brown and lavender hues. This delightful bunny has enchanting cherry and heart embroidery on its feet, making it a perfect companion for infants and a timeless keepsake as they grow.

Moreover, visitors will also fall in love with Rose the Mommy Duck, which is set to make its Japanese debut at the pop-up. Rose, a nurturing figure, tends to children with a game-loving spirit, ensuring that playful moments are celebrated. The 45cm size makes it an ideal first toy for young ones, watching over their adventures with care.

Additionally, the Penelope the Bunny Charms will be presented, perfect for adding a touch of whimsy to bags or strollers. Measuring 15cm and available in both brown and lavender, these delightful keychain plush toys are sure to bring joy to daily outings.

Special Promotions Await

As a bonus for pop-up visitors, Snuggle Bunnies will offer special ‘gift boxes’ and ‘organic cotton pouches’ for purchases made during the event. Depending on the items bought, customers can receive a gift box suitable for 30cm and 20cm plush toys or an M-size pouch, making every purchase not only a delight but also a memorable experience.

This pop-up shop creates an exciting opportunity for first-time visitors to experience the enchanting world of Snuggle Bunnies, and the event will be particularly poignant for those looking to celebrate life’s special moments, whether it’s for a baby shower, birthday, or simply to spread happiness.

FAQ: Event Details

• - Date: February 21 - April 5, 2026
• - Location: Loft Ginza, 3F (104-0061 Chuo-ku, Ginza 2-4-6, Bellvia Building)
• - Opening Hours: 11:00 AM - 9:00 PM (Mon-Sat, Holidays), 11:00 AM - 8:00 PM (Sun)

With a mission to support parents and their children, JAMIE KAY continues to enhance family life. Join them as they celebrate joyous moments with charming plush toys at this captivating pop-up event, showcasing how gifting can be both meaningful and delightful.

About JAMIE KAY

JAMIE KAY has become a staple in family lifestyles, with a focus on eco-friendly materials and enchanting designs that resonate with its audience. The brand achieves remarkable success via its commitment to high-quality fabrics and imaginative prints, gaining a loyal following around the globe. Expect even more exciting news as the first physical store opens in Omotesando Hills in October 2024.

For more information, visit their official online store or check their Instagram at @jamiekay_jp.