Rice Bran Discovery
2026-08-31 02:38:57

Discover the Hidden Treasure of Rice Bran at the Family-oriented Event in Tokyo

Exploring the Joy of Rice Bran: Join Us at the Family Event in Tokyo



This September, the fascinating world of rice bran will be uncovered at the delightful event titled 'Tabemono Gatari Hiroba', taking place in Futako Tamagawa, Tokyo. Hosted by Tsuno Foods, one of the pioneers in rice bran oil, this engaging family-friendly experience is set to be held on September 5 and 6, 2026, at the Futako Tamagawa Rise Galleria. This event allows parents and children to learn through play, immerse themselves in various activities, and enjoy the bounties of rice bran - an ingredient often overlooked yet packed with potential.

A Hidden Gem: Rice Bran



Rice bran, a byproduct of rice milling, is not just waste; it holds immense value as a source of rice oil, which is utilized extensively in cooking and various products, including sweets, supplements, and cosmetics. Tsuno Foods has been dedicated to nurturing this hidden gem, committing to using 100% of rice bran in their production processes in Wakayama prefecture. The event aims to showcase this versatility and promote the joy of rice bran through hands-on activities suitable for even the youngest participants.

Exciting Activities for Families



Attendees will have access to a plethora of FREE workshops, no reservations required. Here’s a glimpse of some of the engaging activities planned:

  • - Mock Harvest Experience: Dive into a rice field simulation, trying your hand at harvesting (Approx. 2 minutes).
  • - Rice Oil Production Journey: Learn the fascinating process of converting rice bran into rice oil through informative panels (Approx. 5 minutes).
  • - Rice Bran Clay Play Area: Get creative with rice bran clay, allowing for endless artistic expressions (Approx. 5 minutes).
  • - Treasure Hunt Game: Search for hidden treasures within rice bran (Approx. 1 minute).
  • - Aroma Comparison Quiz: Test your senses by guessing rice oil scents (Approx. 3 minutes).

Note: Activities are subject to change, and will be available until supplies last.

Sampling and Product Sales Available


In addition to the interactive experiences, visitors can purchase local rice oil products, including:
  • - 600g paper packs of domestic rice oil or specialty rice oil
  • - Rice flour donuts and caneles
  • - Rice bran-based tablets (Inositol-enriched) and more.

Also, attendees can indulge in tasting sessions featuring:
  • - Delicious rice flour donuts and caneles
  • - Rice bran-derived tablets
  • - Spicy flavored rice oil samples.

With ample opportunities for sampling, families can explore and enjoy new flavors before bringing them home!

Three Discoveries for Families


This event is designed to offer families three unique discoveries:
1. Experiential Food Education: Touch, smell, taste, and learn about food origins naturally.
2. Instagrammable Moments: The rice field setup and clay activities make for memorable photo ops.
3. Safe and Informative Choices: Sample products to ensure they fit within the family's lifestyle before purchasing.

Event Details


  • - Event Name: Tabemono Gatari Hiroba
  • - Date: September 5 (11:00 AM - 6:00 PM) & September 6, 2026 (11:00 AM - 5:00 PM)
  • - Location: Futako Tamagawa Rise Galleria, Setagaya, Tokyo, 158-0094
  • - Entry Fee: FREE
  • - Target Audience: Families
  • - Organizers: macaroni and ELEMINIST (Trustridge Inc.)

This is a fantastic opportunity for families to delve into the wonders of rice bran, discovering its uses and benefits while enjoying a fun day out together. Don’t miss this chance to celebrate food, creativity, and education!

For Media Professionals


Media representatives are welcome to cover the event, with opportunities for photography and access to product images. For more information, feel free to reach out for assistance.


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Topics Consumer Products & Retail)

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