#Japan #Tokyo #insights #Asmark #Non-Verbal Research

Discovering Insights without Asking: A Unique Seminar

On November 20, 2025, at 1:00 PM, Asmark Co., Ltd. is hosting a groundbreaking seminar titled "Discovering Insights without Asking," aimed at unveiling practical methodologies for deriving insights from non-verbal information, particularly through photographs and behavioral studies.

Seminar Objective

This seminar is tailored for those interested in methods such as photo research, diary studies, and behavioral observation. It serves as a pivotal opportunity for marketers, researchers, and business professionals to add innovative insights to their existing research methodologies. Participants will gain valuable perspectives on interpreting collected data beyond just words, delving deeper into consumer behavior and the underlying realities of daily life.

Why Non-Verbal Insights?

Understanding consumer behavior is crucial for effective marketing strategies. Traditional methods like interviews (FGI/DI) excel in uncovering consumers' thoughts and perceptions verbally. However, there’s a significant amount of valuable insight lying beyond these words—behaviors often unconsciously performed by consumers, and the true day-to-day realities that shape those behaviors. Focusing on non-verbal cues can open new pathways to understanding consumer needs and preferences.

What to Expect

The seminar will emphasize a unique approach to research, intentionally overlooking verbal feedback to focus on insights derived from non-verbal data. Attendees can expect to engage in practical simulations, including a highlight on identifying the "perfect toilet cleaning product" based on actual photographs. This segment will demonstrate the process of extracting insights and offer practical tips for application in daily decision-making and project planning.

Seminar Highlights

• - Understanding Insights: What constitutes an insight in marketing and research, and why is it significant?
• - Utilizing Non-Verbal Research: Discuss challenges and opportunities present in photo research, diary research, and behavioral observation.
• - Real-Life Simulation: Engage in a hands-on simulation where you’ll think through real product needs based on photographic evidence.
• - The Case for Non-Verbal Research: Delve into the necessity of adopting non-verbal approaches in today’s market.

Event Details

• - Date and Time: November 20, 2025, from 1:00 PM to 2:00 PM
• - Capacity: Limited to 500 attendees
• - Cost: Free of charge
• - Speakers: Kumiko Koseki from Akatsuki LLC and Shunsuke Kano from Asmark's Marketing Communication Group.
• - Bonus: All participants will receive free seminar materials as a takeaway to refer to post-event.

How to Register

Don't miss your chance to discover influential insights without asking! Attendance is free, so make sure to secure your spot today. Free Registration Here

Join us at Asmark, located in Shibuya, Tokyo, and immerse yourself in innovative ways of understanding consumer behavior and gaining actionable insights that can enhance your marketing strategies today!