#Japan #Tokyo #Sesame Street #Classico #Scrubs

A Fun New Era for Medical Apparels: Classico Meets Sesame Street

In an exciting new collaboration, Classico, a medical apparel brand renowned for its tailored white coats and scrubs, has joined forces with the iconic Sesame Street. This partnership is set to launch a unique line of scrubs that not only showcase beloved characters but also embody core values such as empathy, kindness, and inclusion—messages that have been central to Sesame Street's ethos since its inception in 1969. The collaboration aims to introduce a fresh perspective to the often-sterile world of medical attire, bringing joy and comfort to healthcare professionals and their patients alike.

Founded in 2008 and located in the heart of Minato-ku, Tokyo, Classico has made a name for itself by combining fashion with functionality. The company has become synonymous with high-quality, visually appealing medical garments that resonate with doctors and nurses, boasting a 47% recognition rate among healthcare professionals in Japan.1 In their latest venture, they've embraced the whimsical art style of Sesame Street to create a scrub line that reflects positivity.

Scrubs with a Heart

The scrubs, part of Classico's new `Scrub Canvas Club` line, feature cheerful designs inspired by character interactions. With the slogan "A Canvas for Scrubs, More Fun Ahead," each piece is meant to create an uplifting atmosphere in healthcare settings. The collection will feature three main colorways: _wine red_, _dark green_, and _black_, each representing a different character or theme from the beloved series.

• - Wine Red: Evoking the warm and positive vibes of Elmo, this color option is designed to brighten the workplace with its inviting hue.
• - Dark Green: A calm and serene shade, reminiscent of Cookie Monster's unique blue, intended to add a touch of tranquility.
• - Black: A classic color adorned with subtle character motifs, merging chicness with playful elements.

The top, designated as R79, will showcase the colorful ensemble of characters like Elmo and Cookie Monster, while the matching pants, R80, complete the outfit. High-quality polyester ensures features like moisture-wicking, wrinkle resistance, and antibacterial properties, making these scrubs practical and stylish.

Compassion Starts Here

The essence of this line transcends just aesthetics; it's about creating space in healthcare where everyone feels safe and valued. Classico emphasizes teamwork amongst healthcare professionals, allowing individual smiles to foster collective joy—an idea sprouted from the fundamental messages that Sesame Street has instilled in audiences for over 50 years.

The scrubs aim not just to perform as functional attire but also as a means to instill a sense of compassion within the medical community, making the often strenuous environment of hospitals a little more enjoyable.

Availability and More

Launching on January 15, 2025, the Sesame Street scrubs will be available across various Classico online platforms and flagship stores. Customers can explore the full collection and more details through the dedicated web pages: Products Link and Online Store.

With a vision to blend comfort with art, Classico's collaboration with Sesame Street exemplifies how fun and functional can coexist in professional settings. Such initiatives not only inspire medical professionals but also deliver smiles to those receiving care.

In summary, the Classico and Sesame Street collaboration promises to revolutionize medical uniforms by introducing a joyful and vibrant approach to scrubs for 21st-century healthcare professionals.

*1 Data collected from a survey conducted in partnership with Mental Health Technologies.

For more information about Classico and its offerings, visit Classico Official Site or follow on Instagram Classico Instagram.