#Japan #Tokyo #TSUTAYA #Yukai Engineering #mirumi

Unlocking the Charm of 'mirumi'

On April 23, 2026, Tsutaya bookstores and Tsutaya electronics will launch a special sale of the charming robot, ‘mirumi,’ created by the innovative Yukai Engineering. With its unique feature of 'peeking', mirumi captivates not only the hearts of children but also adults who find joy in its presence.

About 'mirumi'

The design draws from the natural behaviors of infants, such as looking around flirtatiously or curiously gazing at their surroundings. When mirumi is near, it creates an emotional ambience, making you feel connected just by looking into its eyes. This engaging robot has gained international attention, having made a splash on crowdfunding platforms and catching the eye of celebrities and designers globally. The event at Milan Fashion Week showcased mirumi's charm, but now it gets its debut in Japan.

Unique Movements

The appeal of mirumi lies in its realistic movements. It gazes up with curiosity, flinches at loud sounds, snuggles closer, and nods gently—all these behaviors have been carefully programmed into the robot’s mechanisms. Each subtle movement evokes warmth and tenderness, with sensors that allow it to respond to voices or touch, resembling a living creature.

Embracing Softness

One of the notable features is the hugging mechanism. The developers refined this aspect to ensure softness mimicking a living being, while also making it durable enough to remain attached to bags when on the go. The design team worked relentlessly to achieve a perfect balance of strength and cuteness, which sets mirumi apart from existing mechanisms.

High-Quality Materials

To enhance user experience, mirumi is crafted from high-quality, soft materials that tempt you to caress it. Made with original domestic fur fabric, the colors, length, and density are meticulously chosen to provide a pleasing tactile sensation.

Product Details

• - Product Name: mirumi
• - Manufacturer: Yukai Engineering
• - Price: ¥19,800 (including tax)
• - Color Options: Ivory, Pink, Gray
• - Dimensions: Approximately W100xD110xH140mm (D includes arms)
• - Weight: About 155g
• - Key Features: Sound and voice response, touch sensors (head part)
• - Body Material: ABS; arms: TPU; outer material: 100% acrylic; base fabric: 55% acrylic, 45% polyester
• - Battery: Rechargeable lithium polymer battery; charging: 5V 1A
• - Operating Time: Approximately 8 hours on a full charge (dependent on usage)
• - Charging Time: Approximately 2 hours

Note: Specifications are subject to change without notice.

Where to Find 'mirumi'

From April 23, 2026, consumers can find mirumi on display at various Tsutaya bookstores across Japan, including locations in Hokkaido, Saitama, Chiba, Kanagawa, Tokyo, Aichi, Kyoto, Osaka, Nara, Hiroshima, and Fukuoka. Additionally, it will be available for purchase through the Tsutaya online store.

Whether for yourself or as a delightful gift, don't miss the chance to bring home this charming companion that captures the essence of baby-like behavior!