Introducing Melt-in-Your-Mouth Beef: The New Sustainable Product from Mottainai Beef

New Sustainable Delicacy: Melt-in-Your-Mouth Corned Beef

Mottainai Beef is set to launch a new product that promises to redefine your dining experience while addressing the critical issue of food waste. On September 25, 2025, customers will be able to enjoy the luxurious 'Melt-in-Your-Mouth Corned Beef,' crafted entirely from premium Japanese domestic beef that includes renowned Wagyu. This unique offering aims not only to treat your taste buds but also to promote sustainability in food consumption.

Unveiling Mottainai Beef

Mottainai Beef is an innovative D2C brand from OMI Inc., a meat wholesaler that has been supplying high-quality Wagyu and domestic beef to prestigious hotels and the Imperial Household for over 35 years. Uniquely, they process whole cattle and encounter several leftovers and imperfect cuts that often go to waste. Understanding this challenge, they chose to brand these cuts as 'Mottainai Beef.' The vision is to transform these prime yet underrated cuts into delectable meat products for consumers, allowing a wider audience to savor the quality beef typically reserved for elite dining.

Their flagship product, 'Grilled Yakiniku-Style Domestic Beef,' has already garnered major accolades, including a Gold Award at the 'Best Online Product Awards 2024' in the meat category.

Why This Corned Beef?

Japan experiences a staggering 5.23 million tons of food waste annually, with about half stemming from the food industry itself. High-quality beef, such as the one handled by OMI, is no exception. Cuts that are too small or irregular do not receive the recognition they deserve, often ending up wasted. The commitment to turning this 'waste' into gourmet food has led to the development of this Melt-in-Your-Mouth Corned Beef, harnessing exquisitely crafted beef flavors without the use of additives.

After more than a year of development, the creators focused on ensuring that the product reflects the authentic taste of premium Japanese beef. They aimed for a texture that melts seamlessly in the mouth, elevating the experience of enjoying high-quality beef. Using only the best ingredients without unnecessary additives, the Melt-in-Your-Mouth Corned Beef captures the pure essence of Japanese domestic beef.

Features of the 'Melt-in-Your-Mouth Corned Beef'

1. 100% Premium Domestic Beef: This product is crafted from carefully selected cuts that include renowned Wagyu, ensuring an unrivaled taste experience. It is exclusively made from premium domestic beef collected from the vast Tokyo meat market, catering to a discerning palate.

2. Unmatched Authentic Flavor: Committed to highlighting the natural flavors of the beef, the product features a seasoning blend that enhances without overwhelming. The result is a tantalizing flavor profile that invites you to keep savoring more.

3. Irresistibly Tender and Indulgent Texture: Designed to evoke a buttery experience, the delicate fat within the beef melts in your mouth, allowing the meat's fibers to unwind with each delightful taste.

How to Enjoy Melt-in-Your-Mouth Corned Beef

- Savor It Pure: Our top recommendation is to enjoy the corned beef straight from the package. With its perfect seasoning, you may find yourself hooked after just one bite.
- Corned Beef Bruschetta: Simple yet elegant, top a baguette slice with corned beef for an impressive appetizer. Add cream cheese for an even richer flavor.
- Corned Beef Mashed Potatoes: Mix corned beef into creamy mashed potatoes for a deliciously contrasting texture and flavor.
- Corned Beef Hot Sandwich: Assemble a gourmet sandwich by placing corned beef with sautéed onions between crusty bread for a mouthwatering treat.

A Message from Our Marketing Head

Mottainai Beef's Marketing Head, Keito Omi, shares, "This corned beef might be a new way for many to enjoy beef, yet I hope it opens doors to discovering the endless possibilities that 'mottainai' represents. I was thoroughly amazed when I first tasted our corned beef; its sublime texture and concentrated flavors will undoubtedly make it a favorite among meat lovers and newcomers alike. I urge everyone to try this special product!"

Product Overview

- Product Name: Mottainai Beef 'Melt-in-Your-Mouth Corned Beef'
- Release Date: September 25, 2025
- Price: ¥2,480 (Including tax)
- Net Weight: 250g
- Shelf Life: 6 months from the production date
- Storage Temperature: Freezing (-18°C or lower)

Where to Buy

You can find the Melt-in-Your-Mouth Corned Beef on the official online store: Mottainai Beef Store

Special Offer

Join our official LINE account to receive a 10% OFF coupon on your first purchase! Don’t miss this chance to savor exceptional beef at a discount!

About OMI Inc.
Founded in 2002, OMI Inc. is based at the Tokyo meat market and specializes in procuring and supplying top-quality Japanese beef. As a wholesaler, OMI ensures strict quality control throughout processing to deliver exceptional products to restaurants, hotels, and even the Imperial Household.

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