#Japan #Tokyo #Shimokitazawa #Elulu by JAM #Vintage Clothing

Elulu by JAM Opens Its Newest Store in Shimokitazawa

On November 21st, 2025, at 11 AM, the ladies' vintage clothing store Elulu by JAM proudly opened its fourth location in the vibrant neighborhood of Shimokitazawa, Tokyo. This new streetfront store marks a significant milestone as it is the first to launch following a rebranding initiative, expanding its presence to a total of 45 outlets across Japan, inclusive of various other brands.

A New Chapter for Elulu by JAM

Elulu by JAM is focused on redefining vintage clothing, pairing trendy styles with classic pieces to offer diverse styling options that appeal to modern shoppers. This new store aims not only to enhance brand recognition throughout the Tokyo area but also to address the evolving needs of a wider audience with a range of 1,200 new items.

Set against the backdrop of Shimokitazawa, a hub for fashion-forward individuals, the store intends to capture and convey the latest trends that resonate with the local fashion scene. Elulu by JAM is dedicated to providing trends that are not limited by traditional notions of vintage clothing.

A Thoughtfully Designed Shopping Experience

The Shimokitazawa location features a carefully curated space that embodies the essence of the Elulu brand. Large windows allow ample natural light to flood into the store, fostering a welcoming and airy atmosphere. Customers are invited to enjoy a leisurely shopping experience in a comfortable yet stylish setting.

To enhance its aesthetic appeal, the store incorporates a variety of new, beautifully designed display fixtures that showcase each item’s unique charm, creating a gallery-like shopping adventure. This layout encourages customers to explore and discover treasures that align with their personal style.

Grand Opening Celebration

To commemorate its grand opening, Elulu by JAM will host a series of special events, including an exclusive product launch featuring designer vintage items from brands like Burberry, Supreme, and HYSTERIC GLAMOUR. Additionally, customers who make purchases over 10,000 yen will receive a unique original novelty item, adding an extra touch of excitement to the shopping experience.

Elulu by JAM aspires to become a beloved destination for both locals and visitors alike, emphasizing comfort and attentive service in a vibrant retail environment.

Store Information

• - Store Name: Elulu by JAM Shimokitazawa Store
• - Address: 2-12-4 Kitazawa, Setagaya, Tokyo, 155-0031
• - Operating Hours: 11:00 AM - 8:00 PM
• - Access: 2-minute walk from the East Exit of Shimokitazawa Station (Odakyu Line / Keio Inokashira Line)

Official website: JAM Trading
Online store: Elulu by JAM Online Shop
Instagram: Elulu Official Instagram

About Elulu by JAM

Elulu by JAM specializes in ladies' vintage clothing, blending modern trends with vintage elements. The store houses a curated collection of selected vintage and remade items that adhere to seasonal themes.

About JAM TRADING Co., Ltd.

Founded in December 2007, JAM TRADING operates various vintage-focused brands, including 古着屋JAM (Furugiya JAM), Elulu by JAM, LOWECO by JAM, and more. They pride themselves on sourcing high-quality imported vintage clothing, ensuring each piece is cleaned and cared for meticulously. With a robust online presence and commitment to fashion innovation, JAM TRADING aims to expand the allure and potential of vintage fashion.