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2025-06-02 02:48:50

FamilyMart Expands Its Popular 'Buy One, Get One Free' Campaign Amid Rising Economic Pressures

FamilyMart Expands Its 'Buy One, Get One Free' Campaign



In response to the rising sentiment for budget-saving measures amidst increasing costs of living, FamilyMart is thrilled to announce the expansion of its beloved 'Buy One, Get One Free' campaign. Running from June 3 to June 23, 2025, this promotion will take place in over 16,300 locations across Japan, allowing customers to enjoy some great deals while shopping.

As a part of its commitment to fun and beneficial shopping experiences, FamilyMart will provide customers a voucher for a free item with a purchase of selected products. This initiative reflects the company's dedication to meeting the needs of consumers as they navigate challenging economic conditions, such as the recent 3.6% increase in the consumer price index.

Campaign Details


Throughout the three-week promotion, customers can purchase eligible items and receive a receipt coupon to redeem for a free item during the specified exchange periods. For instance, during the first week of the campaign, buying a package of Afternoon Tea (Milk Tea/Lemon Tea/Straight Tea) will allow customers to choose one free item from the same line during the following week.

Moreover, the collaboration with the FamilyPay app allows those who purchase Crispy Chicken using the app to receive a digital coupon for a free Crispy Chicken item usable the following week. This digital incentive is part of the company's effort to streamline the shopping experience while providing added value.

What to Expect


During this exciting period, FamilyMart has selected a range of products to participate in the deal, including refreshing beverages like Green Dakara Yasaishi Barley Tea and Suntory Natural Water. Customers can also look forward to delightful snacks like Garbo and Country Ma'am cookies. With the hot season approaching, these choices are sure to be popular among shoppers.

During the second week of the campaign, customers can look forward to additional exciting item exchanges, including various drinks from Coca-Cola and specialty teas from Ito-en. The promotion not only makes shopping rewarding but also encourages customers to explore new flavors and products.

The final week of the campaign will feature products that are particularly well-suited for the summer heat, ensuring that shoppers can stay refreshed even on the busiest days. Those who opt for nutritious items such as the in Protein Bar will be able to redeem tasty snacks and drinks, making their everyday routines a little more enjoyable.

Why This Matters


The ongoing inflation has led to more cautious spending habits among consumers, with food prices remaining high and necessities consuming larger portions of family budgets. Given this context, FamilyMart's initiative is not just a promotional gimmick but an essential lifeline to customers seeking relief without compromising on quality.

Important Information


Please note that the coupons generated can only be used during the designated redemption periods and that there might be regional variations in participating products. FamilyMart is committed to making this a seamless experience for all shoppers, and is dedicated to maintaining great customer service throughout the campaign.

Digital and Social Media Engagement


In a bid to reach out to its tech-savvy clientele, FamilyMart is also hosting an exciting 'Repost to Win' campaign on X, encouraging followers to engage and participate for a chance to win a fantastic starter set from the 'Buy One, Get One Free' lineup.

At FamilyMart, we believe in supporting our customers through thick and thin, enriching their shopping experience, and providing the essentials when they need them the most.


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Topics Consumer Products & Retail)

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