#Japan #Haircare #Minato-ku, Tokyo #Purunt. #Tadatetsuwatanabe

Purunt. and Tadatetsuwatanabe Collaboration

The well-known haircare brand, Purunt., founded in April 2021, has teamed up with the popular short drama unit 'Tadatetsuwatanabe' to launch a brand new product alongside an engaging short film titled "Grading - First Date Edition." Set to be available from March 20, 2026, on the respective social media accounts of Tadatetsuwatanabe, this collaboration marks a unique venture for the brand, engaging a diverse audience through its innovative approach.

About the Short Film "Grading - First Date Edition"

This amusing short film captures the moments leading up to a date, focusing on a protagonist preparing enthusiastically while being scrutinized by their family. The film humorously illustrates the family’s critical observations as they provide pointed remarks on the protagonist's grooming, leading to an escalating evaluation score that declines sharply as the comments flow in.

In an unexpected twist, the protagonist’s sister introduces the 'Purunt. Lock & Protect Serum Hair Spray', a product promising to save the day. As viewers follow this entertaining narrative, they are left to wonder whether this product can indeed salvage the date and alter the family's harsh judgments. The film cleverly integrates the product's benefits, providing a seamless connection between storytelling and advertisement.

Release Information

The short film will be released across various platforms:

• - TikTok: Watch here
• - Instagram Reels: Watch here
• - YouTube Shorts: Watch here

The 'Lock & Protect Serum Hair Spray'

This revolutionary product represents Purunt.'s first foray into styling items. Intended for pre-styling application, it offers protection against heat damage while ensuring the hair remains styled and beautifully glossy. This shows Purunt.'s commitment to hair health by incorporating skincare principles into haircare products, a hallmark of their brand.

About Tadatetsuwatanabe

Tadatetsuwatanabe is a notable short drama unit consisting of actors Yuki Tadatsu and Nobuhiro Watanabe. Together, they have built a significant following on social media, drawing over 370,000 followers. Their relatable and humorous takes on everyday life have resonated well with audiences, making them an ideal match for Purunt.'s campaign.

The film will not only feature Yuki and Nobuhiro but also includes performances by actresses Ai Fukushima and Yuki Yoshioka, further enriching the storytelling with diverse talents. Ai Fukushima is known for her roles in dramas such as 'Bye Bye, My Friend' and 'Kamen Rider Geats', while Yuki Yoshioka has gained recognition in shows like 'Hanzawa Naoki 2' and the Netflix series 'Talk Survivor'. Their involvement adds depth and appeal to the narrative, showcasing their acting range.

Purunt.'s Wellness Approach

Purunt. isn’t just about hair styling; it is a skincare-focused brand offering products with over 96% beauty serum components. They prioritize effective hair health solutions tailored to individual preferences and concerns, ensuring that customers not only look good but feel confident about their hair care choices. As they blend skincare principles into their offerings, Purunt. continues to set a new standard for haircare brands, proving that effective hair products can be both nourishing and stylish.

This innovative collaboration with Tadatetsuwatanabe exemplifies Purunt.'s dedication to creating engaging content while advertising their products within a relevant and entertaining context. Viewers can look forward to an exciting new way to interact with their haircare while enjoying a lighthearted story about the trials and tribulations of preparing for a date.