GoNoodle Enhances Executive Team to Boost Partnerships and Content Growth
In a bold move to amplify its influence in the children's health and wellness sector, GoNoodle, a leader in movement and mindfulness platforms tailored for kids, has made two significant executive hires. The company announced today the appointments of Mike Connors as Head of Sales & Partnerships and Eric Covert as Chief Creative Officer. Both executives bring extensive experience in the children’s media landscape, aiming to bolster GoNoodle’s brand partnerships and expand its premium content offerings.
GoNoodle is highly trusted, currently utilized by 86% of public elementary schools across the United States. With its innovative and engaging platform, the company boasts an impressive reach, delivering more than 70 million monthly video views and a remarkable 75% video completion rate. This momentum places GoNoodle in an extraordinary position to enable brands to connect genuinely with the younger generation, particularly Generation Alpha.
Mike Connors returns to GoNoodle after successful stints at PocketWatch and TeamSnap, where he focused on building lasting partnerships. His breadth of experience encompasses a proven track record of transforming emerging brand alignments into flourishing, revenue-generating partnerships. At GoNoodle, Connors will utilize his robust knowledge of the kids and family media space, overseeing key verticals that include consumer packaged goods, retail, travel, health care, and entertainment.
During Connors's previous tenure with GoNoodle, he played an instrumental role in fostering successful relationships with notable brands like Nickelodeon, Disney, and Jersey Mike’s. His return represents GoNoodle's ambition to harness the blend of classroom credibility and digital expansion to attract brands eager to engage with families through high-quality, educational offerings.
KC Estenson, GoNoodle's CEO, expressed enthusiasm about Connors's return, stating, "Mike's reintegration into our team signifies the immense market potential we both recognize. His expertise in scaling partnership revenues perfectly aligns with our mission to link families and brands through impactful educational experiences."
On the creative front, Eric Covert joins GoNoodle with over 23 years of experience at The Walt Disney Company. His impressive background includes overseeing the development of globally celebrated franchises like Marvel and Mickey Mouse. As a four-time Emmy nominee, Covert aims to steer GoNoodle's global creative vision, overseeing diverse elements such as video production, animation, live-action segments, music, and design. His leadership will play a crucial role in launching a groundbreaking new series, Moose Fabio specials, set to debut in the school year 2025-2026. These engaging, movement-driven experiences aim to merge fun and learning in both classroom and home settings.
Estenson remarked on the significance of Covert's appointment, pointing out that attracting such a high-caliber creative executive reflects the regard GoNoodle holds in the industry. His expertise in building beloved franchises will be vital in evolving GoNoodle's content universe and enhancing partner collaborations.
The newly formed executive team is critical to executing GoNoodle's vision and growth strategy. Their collective experience challenges the company to continue capitalizing on its successful partnership model, which has yielded notable results:
For many families, GoNoodle serves as a trusted resource, bridging educational needs with brand value. The platform's unique ability to inspire movement, mindfulness, and joy makes it a prime destination for brands looking to connect authentically with kids in ways supported by educators and trusted by parents.
Learning more about GoNoodle illustrates its commitment to fostering children's health and wellness through dynamic, engaging content that empowers kids to be their best selves. For further details, visit www.gonoodle.com. As GoNoodle continues its growth trajectory, the integration of leadership expertise and the focus on creativity will undoubtedly enhance its offerings in the ever-evolving children's media landscape.
GoNoodle is highly trusted, currently utilized by 86% of public elementary schools across the United States. With its innovative and engaging platform, the company boasts an impressive reach, delivering more than 70 million monthly video views and a remarkable 75% video completion rate. This momentum places GoNoodle in an extraordinary position to enable brands to connect genuinely with the younger generation, particularly Generation Alpha.
Mike Connors returns to GoNoodle after successful stints at PocketWatch and TeamSnap, where he focused on building lasting partnerships. His breadth of experience encompasses a proven track record of transforming emerging brand alignments into flourishing, revenue-generating partnerships. At GoNoodle, Connors will utilize his robust knowledge of the kids and family media space, overseeing key verticals that include consumer packaged goods, retail, travel, health care, and entertainment.
During Connors's previous tenure with GoNoodle, he played an instrumental role in fostering successful relationships with notable brands like Nickelodeon, Disney, and Jersey Mike’s. His return represents GoNoodle's ambition to harness the blend of classroom credibility and digital expansion to attract brands eager to engage with families through high-quality, educational offerings.
KC Estenson, GoNoodle's CEO, expressed enthusiasm about Connors's return, stating, "Mike's reintegration into our team signifies the immense market potential we both recognize. His expertise in scaling partnership revenues perfectly aligns with our mission to link families and brands through impactful educational experiences."
On the creative front, Eric Covert joins GoNoodle with over 23 years of experience at The Walt Disney Company. His impressive background includes overseeing the development of globally celebrated franchises like Marvel and Mickey Mouse. As a four-time Emmy nominee, Covert aims to steer GoNoodle's global creative vision, overseeing diverse elements such as video production, animation, live-action segments, music, and design. His leadership will play a crucial role in launching a groundbreaking new series, Moose Fabio specials, set to debut in the school year 2025-2026. These engaging, movement-driven experiences aim to merge fun and learning in both classroom and home settings.
Estenson remarked on the significance of Covert's appointment, pointing out that attracting such a high-caliber creative executive reflects the regard GoNoodle holds in the industry. His expertise in building beloved franchises will be vital in evolving GoNoodle's content universe and enhancing partner collaborations.
The newly formed executive team is critical to executing GoNoodle's vision and growth strategy. Their collective experience challenges the company to continue capitalizing on its successful partnership model, which has yielded notable results:
- - Nickelodeon: 7-year partnership with a 122% year-over-year growth.
- - Jersey Mike’s: 4-year collaboration leading to over 402 million brand interactions.
- - Disney: Over 124,000 sweepstake entries showcasing strong family engagement.
- - Special Olympics: 4-year association with a remarkable 55% annual growth.
For many families, GoNoodle serves as a trusted resource, bridging educational needs with brand value. The platform's unique ability to inspire movement, mindfulness, and joy makes it a prime destination for brands looking to connect authentically with kids in ways supported by educators and trusted by parents.
Learning more about GoNoodle illustrates its commitment to fostering children's health and wellness through dynamic, engaging content that empowers kids to be their best selves. For further details, visit www.gonoodle.com. As GoNoodle continues its growth trajectory, the integration of leadership expertise and the focus on creativity will undoubtedly enhance its offerings in the ever-evolving children's media landscape.
Topics Consumer Products & Retail）
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