Bronco Wine Co. Welcomes Casey Tedd as New Executive Vice President of Sales
In a significant move for its future, Bronco Wine Co. has officially named Casey Tedd as the Executive Vice President of Sales, effective immediately. This appointment is a key part of Bronco's strategy to strengthen its relationships with distributors and customers, solidifying its position as a leader in the wine market. Tedd's extensive background in the wine and spirits industry spans over three decades, marking him as a seasoned figure in this field.
Before joining Bronco, Tedd was the Chief Sales Officer at Taub Family Companies, which encompasses well-renowned brands such as Palm Bay International and Taub Family Selections. During his tenure at Palm Bay International, he notably contributed to the success of brands like Cavit and Roscato, significantly increasing their market presence. In his role at Taub Family Selections, he highlighted his expertise by overseeing one of the world's most acclaimed fine wine import portfolios. Tedd's experience in both high-volume brands and fine wines underscores his versatility and effectiveness in different market segments.
"Casey's appointment is a reflection of our dedication to adapting and thriving in a rapidly changing environment," said Dom Engels, President and CEO of Bronco Wine Co. Engaging in a transformative agenda, Bronco looks not just to keep up with the evolving landscape but to set trends within it. Tedd's dynamic leadership style and proven track record of brand growth, along with the ability to foster strong relationships with distributors and consumers alike, were pivotal factors in his selection. The leadership at Bronco is hopeful that his arrival will further amplify the company's commercial efforts and elevate their wine portfolio.
In his new role, Tedd will take charge of all aspects of Bronco's national sales operations. His focus will include expanding the company's market presence and driving growth through enhancing distributor and customer relationships spanning their diverse range of wines. Tedd expressed enthusiasm about joining the team during this critical juncture for the company. "I'm honored to join Bronco Wine Co. at this pivotal time," he stated. "The company’s commitment to innovation, sustainability, and providing value to consumers is incredibly inspiring. I look forward to working alongside this talented team to bolster our commercial efforts and ensure that Bronco’s exceptional wines reach an even broader audience across the country."
Founded in 1973, Bronco Wine Co. has been a cornerstone of the US wine industry. Being family-owned, the company emphasizes crafting quality California wines suitable for every table. This dedication stems from hard work, innovation, and an openness to change, all of which have propelled the company toward success and have established a solid foundation for future generations. As Casey Tedd steps into his role, Bronco Wine Co. is poised to navigate the challenges ahead with renewed vigor and strategic insight.
Before joining Bronco, Tedd was the Chief Sales Officer at Taub Family Companies, which encompasses well-renowned brands such as Palm Bay International and Taub Family Selections. During his tenure at Palm Bay International, he notably contributed to the success of brands like Cavit and Roscato, significantly increasing their market presence. In his role at Taub Family Selections, he highlighted his expertise by overseeing one of the world's most acclaimed fine wine import portfolios. Tedd's experience in both high-volume brands and fine wines underscores his versatility and effectiveness in different market segments.
"Casey's appointment is a reflection of our dedication to adapting and thriving in a rapidly changing environment," said Dom Engels, President and CEO of Bronco Wine Co. Engaging in a transformative agenda, Bronco looks not just to keep up with the evolving landscape but to set trends within it. Tedd's dynamic leadership style and proven track record of brand growth, along with the ability to foster strong relationships with distributors and consumers alike, were pivotal factors in his selection. The leadership at Bronco is hopeful that his arrival will further amplify the company's commercial efforts and elevate their wine portfolio.
In his new role, Tedd will take charge of all aspects of Bronco's national sales operations. His focus will include expanding the company's market presence and driving growth through enhancing distributor and customer relationships spanning their diverse range of wines. Tedd expressed enthusiasm about joining the team during this critical juncture for the company. "I'm honored to join Bronco Wine Co. at this pivotal time," he stated. "The company’s commitment to innovation, sustainability, and providing value to consumers is incredibly inspiring. I look forward to working alongside this talented team to bolster our commercial efforts and ensure that Bronco’s exceptional wines reach an even broader audience across the country."
Founded in 1973, Bronco Wine Co. has been a cornerstone of the US wine industry. Being family-owned, the company emphasizes crafting quality California wines suitable for every table. This dedication stems from hard work, innovation, and an openness to change, all of which have propelled the company toward success and have established a solid foundation for future generations. As Casey Tedd steps into his role, Bronco Wine Co. is poised to navigate the challenges ahead with renewed vigor and strategic insight.
Topics Consumer Products & Retail）
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