BASE FOOD Signs Supplier Contract with Basketball Player Kono Tanaka to Promote Health and Performance

BASE FOOD's New Partnership with Kono Tanaka

Base Food Co., Ltd. (Headquartered in Meguro, Tokyo), known for developing and selling complete nutritional staple foods, has proudly announced a supplier contract with professional basketball player Kono Tanaka of the B3 League's Tokyo United Basketball Club. This collaboration is part of the broader BASE UP SPORTS PROJECT aimed at supporting healthy living and improving sports performance.

Supporting Health and Athletic Performance

Base Food strives to create a society where every individual shines in their unique way, embracing happiness through the integration of complete nutritional meals into their daily lives. The BASE UP PROJECT emphasizes promoting health and well-being across varied fields such as sports, music, arts, and culture. Through this initiative, Base Food seeks to support athletes and individuals pursuing their dreams while fostering a sustainable society focused on nutrition and health.

In line with this mission, the BASE UP SPORTS PROJECT has now partnered with Kono Tanaka, who will not only receive nutrition support through the various BASE FOOD product lines but will also collaborate on events and initiatives that advocate for the connection between nutrition and sports performance.

Kono Tanaka: An Inspiring Athlete

Born on January 25, 1997, in Ibaraki Prefecture, Tanaka stands at 172 cm and weighs 72 kg, playing as a point guard. His journey in basketball began in elementary school, inspired by his older brother. Following his graduation from high school, he participated in tryouts for the Tokyo SunRaves in 2018, securing a contract with the team. Presently, he is in his eighth year as a professional player, notably known for his aggressive defense.

Tanaka commented on the partnership: