#Japan #Tokyo #KURAND #Sake Event #dessert pairing

Discover the Sweet Heaven of Booze and Ice Cream

From August 12 to 18, 2026, KURAND will host a delightful event in collaboration with Sake Market Shinjuku, inviting visitors to indulge in a unique combination of sweet alcoholic beverages and ice creams. This limited-time event promises over 10,000 customizable combinations, allowing attendees to create their own exclusive adult dessert experiences.

KURAND, an online alcohol retailer based in Adachi, Tokyo, is known for its innovative approach to enjoyable drinking. Recognizing the potential of pairing ice cream with sweet booze, KURAND has previously championed this delightful fusion. One standout product, the specially developed fruit-infused sake known as Tsumi (罪), has achieved remarkable popularity since its launch in 2020 and continues to be a favorite among customers.

A World of Flavors Awaits

At this event, visitors can choose from a selection of 10 exquisite ice cream flavors, perfectly paired with an extensive collection of 100 sweet alcoholic beverages, including fruit wine, plum wine, and liqueurs. In addition, colorful toppings will be available, allowing patrons to mix and match their favorites. The ice cream is served in special cups by staff, giving guests the exciting opportunity to personalize their dessert by adding their desired drink and toppings themselves.

Recommended Combinations

To inspire creativity, KURAND has curated some amazing recommended combinations:

1. Classic Strawberry Delight
- Ice Cream: Vanilla
- Sweet Booze: Tsumi Strawberry
- Toppings: Whipped Cream, Marshmallows, Decorative Sprinkles

2. Tropical Summer Vibes
- Ice Cream: Ramune
- Sweet Booze: Kaniku Mango
- Toppings: Dried Fruits, Cornflakes

3. Japanese Parfait Style
- Ice Cream: Matcha
- Sweet Booze: Kuraka -Kyoku- Uji Matcha
- Toppings: Sweet Bean Paste, Colored Sugar, Cocoa Biscuits

Unleash Your Creativity with Your Own Ingredients

The event allows guests to bring in food and drinks (excluding alcohol), encouraging them to experiment with flavor pairings and discover even more unique combinations beyond the set offerings. Key amenities such as dishes, forks, seasonings, and cooking appliances like microwaves and toasters are available on site, enhancing the adventurous spirit of the event.

Event Details

• - Event Name: Sweet Booze and Ice Cream Paradise produced by KURAND
• - Date: August 12 (Wednesday) to August 18 (Tuesday), 2026
• - Entry Fee: 2,800 JPY (tax included)

- Student Discount: 300 JPY off with student ID

• - Time Slots:

- Weekdays: 5:00 PM – 6:30 PM / 7:00 PM – 8:30 PM / 9:00 PM – 10:30 PM
- Weekends: 12:00 PM – 1:30 PM / 2:00 PM – 3:30 PM / 5:00 PM – 6:30 PM / 7:00 PM – 8:30 PM / 9:00 PM – 10:30 PM
- Each session lasts 90 minutes (last order 15 minutes before the end)

• - Location: Sake Market Shinjuku, 5F WATASEI Tamabi Building, 3-9-9 Shinjuku, Tokyo 160-0022
• - Reservation Link: Reserve Here

Please note:

• - Only cashless payment methods (credit, electronic money, barcode payment) will be accepted, and cash payments are not allowed.
• - Images are for illustrative purposes only.
• - Supplies may be limited, and events may be subject to change without notice.

About KURAND

KURAND is an online sake retailer that opens up the world of craft alcohol. With over 500 exclusive craft alcohol products available, including sake, plum wine, fruit wine, shochu, craft beer, and wine, KURAND offers a unique shopping experience. For more information, visit KURAND Official Website.